From the time Facebook IPO was announced till the time it actually went under the bell, there has been a huge debate about the worth of investing in Facebook advertising. While both parties- ones who support advertising and ones who don't have much faith in it, would shout their lungs out to convince you about the same, we look at two campaigns to draw up some conclusions ourselves. Click here to know more.

Product promotion is not an easy task on any platform. Let alone, when the product itself is a result of huge amount of research and investment. Pond's White Beauty moisturizing cream with GenWhite formula was one such challenge that we were presented with and had to execute it perfectly! And a perfect match we did have. Here is a case study that shows how social media campaign drove people to Pond's Facebook page and made it to the top of the trending list on Twitter.

Well, not getting your daily dosage through social media can lead to unpredictable behavior. Check out yourself.