When it comes to hotels and resorts, social media appears to be soaring sky high in the priority list of marketers. It is a natural choice for brands in a people-oriented industry to use a social platform for communicating about their products and services. Hotels and resorts around the world have embraced the social media to come up with innovative campaigns to lure customers. Here we showcase some of the campaigns that these properties have carried out to create an impression. Click here to know more.

What happens when the spirit of story-telling and travelling merge into a single being? The result is Shivya Nath. A traveler by passion with experience in social media and travel writing, Shivya's blog The Shooting Star is a reflection of her myriad journey through various patches of earth. With the core of her escapades being offbeat travel destinations and experiences, she wonderfully crafts a picture perfect read for the restless mind.

Follow her on Twitter or Facebook. Connect with her at Linkedin. Click here to read more about Shivya.

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