In today’s world, the first place a consumer looks to find information about anything is online. Even in online space, Social Media is almost certainly amongst the most searched space for information. In such a scenario, healthcare industry cannot shy away from this mass platform. With all the difficulties of sticking to regulations of healthcare promotion, there are various avenues that healthcare sector can use social media. We review how few institutions have leveraged this platform well here.

An academic law graduate with masters in communication management, our Blogger of the Fortnight, Amith Prabhu is someone with a decade of experience in Public Relation. A prominent influencer in the social media space and a believer in youth led development and reforms, Amith is a corporate blogger par excellence.
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This case study brings to highlight the effective use of social media for the salon at Lakme’s premier event Lakme Fashion Week. Using various social media platforms, the brand created an astonishing high level of buzz and participation. Click here to see the case study.