About a year and a half back, a startup social networking site decided to ask people to let everyone know where they were using their services. Today, with four million users, Foursquare is more than just a game. Foursquare is a web and mobile application that allows registered users to connect with friends and update their location. Points are awarded for "checking in" at venues. Users can choose to have their check-ins posted on their accounts on Twitter, Facebook or both. Users can also earn badges by checking in at locations with certain tags, for check-in frequency or for other patterns such as time of check-in. With rise in the number of geo-location based platforms & users and with the likes of Google & Facebook also jumping on the bandwagon with their respective location based networking sites (Google Latitude and Facebook Places respectively) this could be the next big thing on Social Media Networking working on the concept of reviews and feedbacks. Already, innovative marketing strategies from brands like Starbucks and McDonald’s have started offering loyalty rewards using foursquare. Brand managers are inviting costumes to their stores via Foursquare and are looking to make this platform a more business viable solution than merely a status update thing. How big this trend becomes is anybody’s guess, but as of now, being the Mayor of a place is as cool as being a real Mayor. Click here to read about how Foursquare is being used across the world
	Working for some brands is like Advertising and PR rolled into one for an agency. ITC-Welcome group is one such client. For Windchimes Communication, it is these opportunities that make us excited about what we do. Delivering 600% growth in interaction for a client as prestigious as ITC-WG makes us feel satisfied. Click here to read the Social Media case Study of ITC-WG
	The Bard goes Social networking 2.0 Here is how Shakespeare would have sounded in today’s world. The Chimes of India is for select viewing and is sent to a handful of media and industry luminaries. To remove your email address from our mailing list, please reply to this email with "unsubscribe" in the subject line.