Earlier this year, Facebook introduced a new type of advertising that highlights the activity of a user's friends who have interacted with a given brand on the site, Sponsored Stories. Sponsored Story ads seem to be performing better in terms of click-through rate and cost per click as compared to normal Facebook Ads.
So how different is this new marketing tool and how effective is it? Click here to read more about it.
Being amongst the best blogs in the country is no mean feat. Right from number of visitors to feed recipients to link backs, our blogger of the fortnight, Anuradha Goyal has managed to consistently score high on these parameters.
You can check out her blog here. You can also follow her on twitter or connect with her on LinkedIn. You can also friend her on Facebook.