- Organizing customized workshops based on specific business objectives and goals that you share with us for your teams
- Customizing the corporate workshops by including advanced social technologies and education
Monthly Archives: August 2014
Social App & Games
- Games have become a crucial ingredient of any brand’s communication and engagement strategy
- Formulating the perfect game plan that will keep your customers glued to your Social platforms is what we do
- Innovative, quirky and utilitarian campaigns involving QR Code based activations and apps, proximity systems & location based services
- Social Apps provide a greater access to a larger audience and increase the viral spread of your campaign
- Developing social, interactive and mobile applications to power up the brand in consumer’s minds
- Transforming your existing desktop site for mobile sites and applications
Websites, Microsites & WAP Sites
We partner with you to achieve your business goals:
- Designing corporate websites, responsive website designs and e-commerce portals
(Responsive design for our client Ambuja Cements) - Designing microsites that will drive traffic back to the core website & engage with the user
- Designing WAP (Wireless Application Protocol) sites that provide high engagement and increased usability for the target audience creating additional engagement touch points for your product
Influencer Engagement
We help you understand yours fans, followers and catalysts
- Identifying influencers based on subject matter expertise or specific issues & engage them in a dialogue to build your brand advocacy
- Planning and executing meetups like blogger meetups or influencer engagement programmes for your brands giving an edge to your brand identity
- Identifying the key people and devising plans that will help leverage the influence of these people and turn them into brand advocates
Social Media for CSR
We partner with you to lend a voice to your CSR initiatives
- Listen & Appreciate: Help in understanding what your stakeholders are talking about your company or brand & find out what CSR issues are they concerned about
- Brand differentiation: Make your CSR programs more visible to the outside audiences and help build your company’s reputation as company that “Cares” on issues that “matter”
- Engage with your Audiences: Have a dialogue with you Influencers, stakeholders and customers in real time
View our case study here
Social Media for HR
We partner with you to carry out internal communication with your employees
- ‘Employer of Choice’ branding: Bringing out the various aspects differentiate you from others and increase appeal with potential employees
- Reducing Recruitment Costs: Our team leverages this medium to reach out to potential talent and induce the company in their consideration set
- Employee Engagement: Providing a channel to build conversations and showcase employees’ work, awards and events
- Cutting Across Boundaries: Developing content for employees to remain connected with each other across geographies; within and outside India
Corporate Social Media
We partner and deliver results for companies that operate in the B2B space
- Achieving Thought Leadership: Showcasing your core proposition and expertise to your relevant stakeholders across various platforms
- Broad-basing Company’s Work: Promoting the work and idea of the company among a larger group of people
- Engaging Specific Audiences: Reaching out and building conversations with specific sector professionals
- Content Consultation: Customizing your vast repository of information and knowledge into a more social media-ready format
- Training Senior Management: Working closely with your senior team by providing adequate training and understanding on each platform
ORM & Crisis Management
We partner with you to understand and analyze what is being said about you:
ORM
- Perception and Insight Generation: User feedback and mentions provide a rich source for our team to gather insights and provide hypotheses for you
- Intelligence Monitoring: Tracking and highlighting crucial mentions at an early stage to avoid escalation of issues
- Customer Relationship Management: Using social media as a tool for answering resolving queries and complaints to gain customer loyalty and advocacy
- Competition & Industry Tracking: ORM will help in providing an external benchmarking with competitors by share of voice and tonality analysis and also gather insights about the industry
Crisis Management
- Developing & activating a crisis management framework in real time to quickly battle any stakeholder crisis
- Crisis management will help an organization deal with a major event/news that threatens to harm the organization, its stakeholders or the general public
- We do a root cause analysis and then formulate a plan to tackle the issue at hand
- Social media releases are created to disseminate positive messages as well. Containment and damage control are two key roles that our team will play.
Social Media Marketing
We partner with you to achieve your business goals:
- Increasing Brand Awareness and Visibility: Building presence on various social media platforms and populating the presence with targeted users
- Generating Revenue: Our daily engagement ensures that we get the brand name into the consideration set of the users and induce trials and purchase
- Building Brand Saliency & Equity: Our content – text, visuals, videos and apps – is developed in sync with the brand proposition to enhance brand essence
- Promoting Advocacy: Turning fans into endorsers which leads to powerful word-of-mouth
- Customer Relationship Management: Using social media as a tool for answering questions, resolving complaints and rewarding loyalty
Social & Offline Integration
- Help brands provide their customers with a complete brand experience through online-offline integration and generate better ROI for the campaign
- Provide solutions that integrate print and social media and outdoors and digital to make the brand more experiential