Social Media Advertising

• Planning, conceptualizing and executing comprehensive ad campaigns for social media platforms
• Monitoring Ad campaigns to maximize the value of your social platforms through effective social media campaigns

Augmented Reality

• When it comes to augmented reality, our team of experts develops innovative apps that transform real world magazines, newspapers and products to life on mobile. Our augmented reality solutions help you optimize your business and get desired, measurable results
• Augmented reality is a whole new dimension of interaction with your brand by enabling memorable experiences that form lasting & valuable impressions
• It presents unparalleled opportunities in regards to engaging with consumers in real-time
• Creating customized interactive displays and online & offline activities supported by augmented reality is what we do
• • (This example is just for explanation purpose only)

Social Media Marketing We partner with you to achieve your business goals:

• Increasing Brand Awareness and Visibility: Building presence on various social media platforms and populating the presence with targeted users
• Generating Revenue: Our daily engagement ensures that we get the brand name into the consideration set of the users and induce trials and purchase
• Building Brand Saliency & Equity: Our content – text, visuals, videos and apps - is developed in sync with the brand proposition to enhance brand essence
• Promoting Advocacy: Turning fans into endorsers which leads to powerful word-of-mouth
• Customer Relationship Management: Using social media as a tool for answering questions, resolving complaints and rewarding loyalty

ORM & Crisis Management We partner with you to understand and analyze what is being said about you:

ORM

• Perception and Insight Generation: User feedback and mentions provide a rich source for our team to gather insights and provide hypotheses for you
• Intelligence Monitoring: Tracking and highlighting crucial mentions at an early stage to avoid escalation of issues
• Customer Relationship Management: Using social media as a tool for answering resolving queries and complaints to gain customer loyalty and advocacy
• Competition & Industry Tracking: ORM will help in providing an external benchmarking with competitors by share of voice and tonality analysis and also gather insights about the industry

• Developing & activating a crisis management framework in real time to quickly battle any stakeholder crisis
• Crisis management will help an organization deal with a major event/news that threatens to harm the organization, its stakeholders or the general public
• We do a root cause analysis and then formulate a plan to tackle the issue at hand
• Social media releases are created to disseminate positive messages as well. Containment and damage control are two key roles that our team will play.

Websites, Microsites & WAP Sites We partner with you to achieve your business goals:

• Designing corporate websites, responsive website designs and e-commerce portals
  (Responsive design for our client Ambuja Cements)
• Designing microsites that will drive traffic back to the core website & engage with the user
• Designing WAP (Wireless Application Protocol) sites that provide high engagement and increased usability for the target audience creating additional engagement touch points for your product