Why I chose Public Relations as a career still remains a vague subject for many. Yet again, why I chose social media as my bread and butter in a market like India, still amazes people. I have to ask why?<\/p>\n
For all enlightened minds unaware of Public Relations, it is managing the reputation of a brand\/ corporate with constant outflow of information through a perfect blend of creativity in communication. Simple! You have information; you\u2019ve got to inform the masses about it. You\u2019ve got a reputation hitch; you\u2019ve got to set it right through talking to people and using feedback they provide to modify your communications strategy (The Wisdom of Crowds, I tell you!).<\/p>\n
Coming to social media, it just gets simpler. I will not brag about what social media is (Just go to our free e-book download<\/a>, mate!) But here is how it just works better than the above-mentioned offline medium:<\/p>\n \u2022 It\u2019s the in-thing!<\/strong> Well yeah! Since every trend, every thought, every discussion that makes a difference to our lives is up there even before it is on the news or in the newspapers (As an offline PR professional, I referred to Twitter religiously to catch up with all that was happening around the world, to gauge what the newspapers would write next). The dynamics of the word \u2018fastest news\u2019 have changed (as they have for \u2018breaking news\u2019:P).<\/p>\n \u2022\tWhat\u2019s working, what\u2019s not?<\/strong> You get to know it immediately. Couple of fiery comments on your blog, and you go \u2013\u201cWell, perhaps I should rephrase this? \u201d Pat comes the Crowd\u2019s reply- \u201cDude! I said remove this horrible commercial. Hear me right?” With so much room for heart-to-heart talk between the consumer and the brand that social media offers, any business will have to prove the favourite fact-We\u2019re Listening! This is a must for any business, since the crowds run it!<\/p>\n \u2022\tPower of Mass Intelligence and Collaboration:<\/strong> Probably where social media does a dance and a hop and a skip while conventional communication stands and stares. A pleasure it is, to see your consumers design products, collaborate for fun and knowledge and come up with new ad-campaigns (Flashback: ITC Bingo Mad Angles<\/a>)!<\/p>\n \u2022\tBetter and Tangible Results:<\/strong> Looking at sales charts to trace back to what article, and which news worked for your business, is morose, futile and does not reward the efforts of the company or the communications agency (If number of articles, headlines etc. promised to the client could have changed the face of brands, advertising would have had its natural fall way back!). Social media is measurable, more so in terms of consumer reaction to your moves in the market (Flashback: Blogs on HUL changing the age-old formulation of Pears).<\/p>\n But here is why social media will delight focused communication professionals more than anything else: Your efforts translate into direct consumer engagement, not in a news article,the readers of which you wouldn\u2019t have an idea of.<\/p>\n","protected":false},"excerpt":{"rendered":" Why I chose Public Relations as a career still remains a vague subject for many. Yet again, why I chose social media as my bread and butter in a market like India, still amazes people. I have to ask why?
\nFor all enlightened minds unaware of Public Relations, it is managing the reputation of a brand\/ corporate with constant outflow of information through a perfect blend of creativity in communication. Simple! You have information; you\u2019ve got to inform the masses about it. You\u2019ve got a reputation hitch; you\u2019ve got to set it right through talking to people and using feedback they …<\/p>\n