{"id":491,"date":"2009-01-02T00:55:37","date_gmt":"2009-01-01T19:25:37","guid":{"rendered":"http:\/\/windchimesindia.wordpress.com\/?p=491"},"modified":"2014-05-20T10:15:49","modified_gmt":"2014-05-20T04:45:49","slug":"statistics-on-indian-social-media-landscape","status":"publish","type":"post","link":"https:\/\/windchimes.co.in\/blog\/2009\/01\/statistics-on-indian-social-media-landscape\/","title":{"rendered":"Statistics on Indian Social Media Landscape – Part 1"},"content":{"rendered":"

Windchimes wishes its readers a very exciting and adventurous 2009<\/strong><\/span><\/span><\/p>\n

There is absolute dearth of statistics on social media<\/a> with respect to India<\/a> or Indians. It is important to understand the prevalence of social media in our lives. There are studies indicating that close to 40 mn Indians are online. But really nothing beyond that!! <\/span><\/span><\/p>\n

So what are these people doing online? How important is social media to them? How do they consumer social media? How is social media impacting the purchase behavior? How can marketers leverage social media platforms<\/a> to reach out to their potential consumers. We carried out research to find out answers to these questions to help us understand and give an insight from an Indian context. <\/span><\/span><\/p>\n

The research data that we are presenting is representative of 3 Indian cities; Mumbai, Delhi and Bangalore. While we have received responses from people from other cities but they weren\u2019t statistically significant<\/a>. The responses have been collated as whole and not individually of 3 cities. <\/span><\/span><\/p>\n

Details of the respondents:<\/span><\/span><\/strong><\/p>\n

Total respondents \u2013 105<\/strong><\/span><\/span><\/p>\n

Cities: <\/strong><\/span><\/span><\/p>\n

Mumbai \u2013 40<\/span><\/span><\/p>\n

Delhi \u2013 40<\/span><\/span><\/p>\n

Bangalore \u2013 25<\/span><\/span><\/p>\n

Gender: <\/strong><\/span><\/span><\/p>\n

Males \u2013 60<\/span><\/span><\/p>\n

Females \u2013 45<\/span><\/span><\/p>\n

Age groups<\/strong><\/span><\/span><\/p>\n

18-24 yrs group \u2013 40<\/span><\/span><\/p>\n

25-35 yrs group \u2013 65<\/span><\/span><\/p>\n

Objective of the research: <\/span><\/span><\/strong><\/p>\n

1.<\/span><\/span><\/span>To understand the significance and role\u00a0of Social Media in current scenario <\/span><\/span><\/p>\n

2.<\/span><\/span><\/span>To\u00a0map\u00a0out the current usage pattern of social media\u00a0of Indians <\/span><\/span><\/p>\n

3.<\/span><\/span><\/span>To study the impact it has in our purchase behavior<\/span><\/span><\/p>\n

Part 1: Significance of social media in current scenario:<\/span><\/span><\/strong><\/p>\n

Q1) If you had 30\u00a0minutes of time, which activity would you be most likely to do? <\/span><\/span><\/p>\n

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\u00a9 Windchimes Communications Pvt Ltd<\/p><\/div>\n

Surfing Internet scored as the 2nd<\/sup> most medium to be used in spare time overtaking reading newspapers or listening to music. Even when the users have only 30 minutes, they would rather go online than put on their MP3 players or read a newspaper, clearly indicating that Internet \/ Social media is highly involvement and captures the imagination.<\/span><\/span><\/p>\n

Q2) Which medium do you use when you want to get ””””news””””?<\/span><\/span><\/p>\n

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\u00a9 Windchimes Communications Pvt Ltd<\/p><\/div>\n

Q3) Which medium do you use when you want information on new products or services?<\/span><\/span><\/p>\n

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\u00a9 Windchimes Communications Pvt Ltd<\/p><\/div>\n

Q4) Which medium would you use to find out about latest trends?<\/span><\/span><\/p>\n

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\u00a9 Windchimes Communications Pvt Ltd<\/p><\/div>\n

The replies to Q2, Q3 and Q4 clearly indicate the significance online medium has in our lives. Websites, Blogs, Social Networking Sites, Wikis<\/a> etc clearly are becoming the places to look first – whether it is about new products or about new trends. <\/span><\/span><\/p>\n

Companies and brands will need to have significant online presence to ensure that users find them when they are searching or researching online. Mere website presence<\/a> won””””t be enough – but it will require presence in communities,\u00a0discussion forums, blogs, networking sites etc. <\/span><\/span><\/p>\n

The presence\u00a0will have to be genuine, value adding and continuous. There is no end date\u00a0to it. Also it has to be value\u00a0adding for\u00a0user to\u00a0referring\u00a0and recommend it to his friends. Companies will have to indulge in the social media marketing<\/a><\/span><\/span><\/p>\n

Click here to go the second part of the study<\/a>. <\/span><\/span><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

There is absolute dearth of statistics on social media with respect to India or Indians. It is important to understand the prevalence of social media in our lives. There are studies indicating that close to 40 mn Indians are online. But really nothing beyond that!! <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[14,23,24],"tags":[83,98,99,112,113,114,116,789,793,133,139,156],"class_list":["post-491","post","type-post","status-publish","format-standard","hentry","category-essential-series","category-social-media","category-social-media-research","tag-indian-social-media-landscape","tag-nimesh-shah","tag-number","tag-research","tag-research-tools","tag-results","tag-sandhya-sadananda","tag-social-media","tag-social-media-marketing","tag-statistics","tag-surveys","tag-windchimes-communication"],"aioseo_notices":[],"views":7207,"_links":{"self":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts\/491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/comments?post=491"}],"version-history":[{"count":9,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts\/491\/revisions"}],"predecessor-version":[{"id":3346,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts\/491\/revisions\/3346"}],"wp:attachment":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/media?parent=491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/categories?post=491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/tags?post=491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}