{"id":386,"date":"2008-11-17T11:29:40","date_gmt":"2008-11-17T05:59:40","guid":{"rendered":"http:\/\/windchimesindia.wordpress.com\/?p=386"},"modified":"2009-07-25T01:35:30","modified_gmt":"2009-07-24T20:05:30","slug":"audiencesmm","status":"publish","type":"post","link":"https:\/\/windchimes.co.in\/blog\/2008\/11\/audiencesmm\/","title":{"rendered":"There is no Audience in Social Media Marketing"},"content":{"rendered":"

This blog post has stemmed from the interesting discussion that my earlier post generated \u2018Is advertising on Facebook called Social Media Marketing?\u201d <\/a>Mostly all agreed that while advertising on Facebook helped the marketer focus to the right target audience, it was still advertising.<\/p>\n

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Social Media Marketing<\/a> on the other hand implicitly calls for user participation and building dialogue. Both of which remain absent with Facebook advertising form of communication. To me if there is one thing that segregates social media from others is the use of word \u2018Audience\u2019.<\/p>\n

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There is no audience in Social Media Marketing. Period.<\/p>\n

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Audience is to whom you announce<\/em><\/strong> any activity<\/p>\n

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Audience is to whom you talk to<\/em><\/strong><\/p>\n

<\/em><\/strong><\/p>\n

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Audience is to whom you have a monologue<\/em><\/strong> with<\/p>\n

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Audience is to whom you deliver<\/em><\/strong> your message to<\/p>\n

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Audience is to whom you drive your point<\/em><\/strong> across<\/p>\n

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It is not about semantics. It is about psychology of a marketer. Most traditional media<\/a> have allowed marketer to control the message<\/em><\/strong> that is going out on his brand. The brand manager decides on the communication creative, the medium it will be transmitted it and in a lot of many ways anticipate how it\u2019s audience will react to it.<\/p>\n

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In social media, he or she will only be able to manage their communication. They will have to evolve it with the consumers of that group. There will be two way communication right from the beginning allowing a sense of co-creation which will ultimately lead to higher sales and profits. There will be no messages to deliver or announce but points to discuss with users.<\/p>\n

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Social Media Marketing<\/a> in a lot of ways will redefine some of the conventional marketing wisdom. The consumer insighting process will play a far more critical role in developing brand communication. Just as you need content in your blog<\/a>, to generate hits<\/a> to it, there will be lot of substance required to hold conversation with people and attract them towards the brand.<\/p>\n","protected":false},"excerpt":{"rendered":"

This blog post has stemmed from the interesting discussion that my earlier post generated \u2018Is advertising on Facebook called Social Media Marketing?\u201d Mostly all agreed that while advertising on Facebook helped the marketer focus to the right target audience, it was still advertising.<\/p>\n

Social Media Marketing on the other hand implicitly calls for user participation and building dialogue. Both of which remain absent with Facebook advertising form of communication. To me if there is one thing that segregates social media from others is the use of word \u2018Audience\u2019.<\/p>\n

There is no audience in Social Media Marketing. Period.<\/p>\n

Audience is to whom you announce …<\/p>\n

Continue Reading<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[23,25,26],"tags":[33,786,90,94,789,790,794],"class_list":["post-386","post","type-post","status-publish","format-standard","hentry","category-social-media","category-target-audience","category-traditional-media","tag-audience","tag-facebook","tag-listening","tag-monologue","tag-social-media","tag-traditional-media","tag-windchimes"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t