{"id":3514,"date":"2014-10-17T09:30:00","date_gmt":"2014-10-17T04:00:00","guid":{"rendered":"http:\/\/windchimes.co.in\/blog\/?p=3514"},"modified":"2014-10-17T20:54:42","modified_gmt":"2014-10-17T15:24:42","slug":"supercharge-your-brands-with-videos","status":"publish","type":"post","link":"https:\/\/windchimes.co.in\/blog\/2014\/10\/supercharge-your-brands-with-videos\/","title":{"rendered":"Supercharge Your Brands With Videos"},"content":{"rendered":"<p><a href=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/10\/image10.png\" rel=\"lightview\"><img loading=\"lazy\" decoding=\"async\" title=\"image\" style=\"float: left\" alt=\"image\" align=\"left\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/10\/image_thumb5.png\" width=\"243\" height=\"189\" \/><\/a>We have landed into the generation where everything is transforming into digital; even the experiences! And in this experiential era, videos can do miracles for your inbound marketing. Videos, particularly YouTube provides referral traffic in terms of user engagement, retention and referrals. Videos can be tremendously beneficial for your inbound marketing attempts. In this time of digitalization and experiences, videos certainly dominate the marketing strategies. What you need to know are the steps towards charging all your marketing efforts with videos and connect with your consumers by appealing to their interests.<\/p>\n<p align=\"justify\">Videos nowadays are the most powerful tools for any brand. They are, sort of considered to bring along superpowers. Well, let\u2019s check out why so!<\/p>\n<p align=\"justify\">There are millions of users who watch online videos everyday. According to a study, <a href=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/10\/image7.png\" rel=\"lightview\"><img loading=\"lazy\" decoding=\"async\" title=\"image\" style=\"border-top: 0px;border-right: 0px;border-bottom: 0px;float: right;padding-top: 0px;padding-left: 0px;border-left: 0px;padding-right: 0px\" border=\"0\" alt=\"image\" align=\"right\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/10\/image_thumb2.png\" width=\"255\" height=\"185\" \/><\/a><\/p>\n<ul>\n<li>\n<div align=\"justify\">&#8211; 45% of internet users view atleast one online video a month<\/div>\n<\/li>\n<li>\n<div align=\"justify\">&#8211; 90% of online shoppers state that videos on a retailer\u2019s website influence better and quick purchasing decisions<\/div>\n<\/li>\n<li>\n<div align=\"justify\">&#8211; 75% of executives view work related videos atleast once a week<\/div>\n<\/li>\n<li>\n<div align=\"justify\">&#8211; 59% of senior executives prefer to watch a video than read text<\/div>\n<\/li>\n<li>\n<div align=\"justify\">&#8211; Integrating a video in an e-mail can increase the click through rates as well<\/div>\n<\/li>\n<\/ul>\n<p align=\"justify\">Now, the question is what makes the videos so powerful? What are the three most important traits of videos?<\/p>\n<p align=\"justify\">Well, Videos are said to improve:<\/p>\n<ul>\n<li>\n<div align=\"justify\"><a href=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/10\/image11.png\" rel=\"lightview\"><img loading=\"lazy\" decoding=\"async\" title=\"image\" style=\"border-top: 0px;border-right: 0px;border-bottom: 0px;float: left;padding-top: 0px;padding-left: 0px;border-left: 0px;padding-right: 0px\" border=\"0\" alt=\"image\" align=\"left\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/10\/image_thumb6.png\" width=\"264\" height=\"179\" \/><\/a><b>Visitor experience<\/b> \u2013 an average user will prefer to spend more time on a web page with a video compared to the one without it        <\/div>\n<\/li>\n<li>\n<div align=\"justify\"><b>Brand perception<\/b> \u2013 Through body language, expressions, eye contact, voice, tone and appearance more information can be expressed through a video<\/div>\n<\/li>\n<li>\n<div align=\"justify\">&#160;<\/div>\n<\/li>\n<li>\n<div align=\"justify\"><b>Search Engine Optimization<\/b> \u2013 Videos are more likely to receive an organic first page ranking than normal text pages<\/div>\n<\/li>\n<\/ul>\n<p align=\"justify\"><b><\/b><\/p>\n<p align=\"justify\"><b>The next question is; how popular are videos?<\/b><\/p>\n<p align=\"justify\">YouTube, the most popular video sharing and viewing platform reaches more people than the regular television networks. Every minute, millions of videos are uploaded.<\/p>\n<p align=\"justify\">With million videos being uploaded everyday, Instagram is next. The engagement level of Instagram videos is also on the rise and surprisingly, it is more viewed than Instagram photos.<\/p>\n<p align=\"justify\">Vine is next in the queue with millions of videos being uploaded everyday. Also, it is estimated that every second atleast five Vine videos are tweeted by people.<\/p>\n<p align=\"justify\">It is believed that by the year 2017, two-thirds of the World\u2019s mobile data traffic will be video.<\/p>\n<p align=\"justify\">Now, you must be wondering how to take that first step towards creating video. Here you go:<a href=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/10\/image9.png\" rel=\"lightview\"><img loading=\"lazy\" decoding=\"async\" title=\"image\" style=\"border-top: 0px;border-right: 0px;border-bottom: 0px;float: left;padding-top: 0px;padding-left: 0px;margin-left: 0px;border-left: 0px;padding-right: 0px;margin-right: 0px\" border=\"0\" alt=\"image\" align=\"left\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/10\/image_thumb4.png\" width=\"401\" height=\"293\" \/><\/a><\/p>\n<p align=\"justify\"><b>Firstly, define your audience &amp; goal, <\/b>which means define your message and the target audience it should reach<\/p>\n<ul>\n<li>\n<div align=\"justify\"><b>Repurpose a previously successful topic <\/b>and explain it in a completely new way<\/div>\n<\/li>\n<li>\n<div align=\"justify\">&#160;<\/div>\n<\/li>\n<li>\n<div align=\"justify\"><b>Brand your video <\/b>with your logo and branding<\/div>\n<\/li>\n<li>\n<div align=\"justify\">&#160;<\/div>\n<\/li>\n<li>\n<div align=\"justify\"><b>Keep it short; keep it simple &amp; sweet, <\/b>because most users click away from a video in the first few seconds, if the video is not engaging. Therefore, the optimal length for a video is considered to be 60-90 seconds<\/div>\n<\/li>\n<li>\n<div align=\"justify\">&#160;<\/div>\n<\/li>\n<li>\n<div align=\"justify\"><b>Content is key <\/b>because any video which is just about flash and no message or substance is of no use<\/div>\n<\/li>\n<li>\n<div align=\"justify\">&#160;<\/div>\n<\/li>\n<li><b>Title tips, <\/b>there has to be something written that makes people watch the videos. proper keywords need to be integrated in the video title to optimize it for search engines.<\/li>\n<li>\n<div align=\"justify\">&#160;<\/div>\n<\/li>\n<li>\n<div align=\"justify\"><b>Optimize your video for search engines. <\/b>The video has to be uploaded to right platforms, with right keywords and URLs.<\/div>\n<\/li>\n<li>\n<div align=\"justify\">&#160;<\/div>\n<\/li>\n<li>\n<div align=\"justify\"><b>Go beyond YouTube. <\/b>Yes, there\u2019s more to explore, such as Instagram, Facebook,<b> <\/b>website, blog etc.<\/div>\n<\/li>\n<\/ul>\n<p align=\"justify\"><b><\/b><\/p>\n<p align=\"justify\"><b>Encourage sharing and including an html embed code <\/b>as embedded video views will be added to your \u2018views\u2019 tally on YouTube which is an important metric in Google\u2019s search algorithm.    <br \/>&#160;<font size=\"1\">Source:<strong> <\/strong>www.bixamedia.com<\/font><\/p>\n<p align=\"justify\"><i>So, are you set to integrate videos to your marketing strategy? if yes, then do ensure you make it brief, branded, relevant, targeted and also pay attention on carefully curate the meta data. What are your thoughts on the importance of videos? Do share your thoughts in the comments below.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" title=\"image\" style=\"float: left\" alt=\"image\" align=\"left\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/10\/image_thumb5.png\" width=\"243\" height=\"189\" \/>We have landed into the generation where everything is transforming into digital; even the experiences! And in this experiential era, videos can do miracles for your inbound marketing. Videos, particularly YouTube provides referral traffic in terms of user engagement, retention and referrals. Videos can be tremendously beneficial for your inbound marketing attempts. In this time of digitalization and experiences, videos certainly dominate the marketing strategies. What you need to know are the steps towards charging all your marketing efforts with videos and connect with your consumers by appealing to &#8230;<\/p>\n<p><a href=\"https:\/\/windchimes.co.in\/blog\/?post_type=post&#038;p=3514\" class=\"more-link\">Continue Reading<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[7,8,9,732,739,23,125],"tags":[375,753,152,752],"class_list":["post-3514","post","type-post","status-publish","format-standard","hentry","category-blog-content","category-blog-visibility","category-blogs","category-digital-media","category-experiential-marketing","category-social-media","category-social-media-marketing","tag-digital","tag-experiential","tag-videos","tag-videos-for-brands"],"aioseo_notices":[],"views":3579,"_links":{"self":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts\/3514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/comments?post=3514"}],"version-history":[{"count":6,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts\/3514\/revisions"}],"predecessor-version":[{"id":3530,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts\/3514\/revisions\/3530"}],"wp:attachment":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/media?parent=3514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/categories?post=3514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/tags?post=3514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}