{"id":3419,"date":"2014-06-16T09:30:00","date_gmt":"2014-06-16T04:00:00","guid":{"rendered":"http:\/\/windchimes.co.in\/blog\/?p=3419"},"modified":"2014-06-17T14:55:51","modified_gmt":"2014-06-17T09:25:51","slug":"the-evolution-of-augmented-reality-brands","status":"publish","type":"post","link":"https:\/\/windchimes.co.in\/blog\/2014\/06\/the-evolution-of-augmented-reality-brands\/","title":{"rendered":"The Evolution of Augmented Reality &amp; Brands!"},"content":{"rendered":"<p><a href=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/06\/clip_image002.jpg\" rel=\"lightview\"><img loading=\"lazy\" decoding=\"async\" title=\"clip_image002\" style=\"border-left-width: 0px;border-right-width: 0px;border-bottom-width: 0px;float: left;padding-top: 0px;padding-left: 0px;padding-right: 0px;border-top-width: 0px\" border=\"0\" hspace=\"12\" alt=\"clip_image002\" align=\"left\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/06\/clip_image002_thumb.jpg\" width=\"215\" height=\"215\" \/><\/a>What is Augmented Reality? Augmented Reality is a digital technology that covers images or video over physical objects. AR provides all types of information such as location, visual, audio, heading, and acceleration data, and opens a way for real-time feedback. Augmented Reality bridges the gap between physical or traditional means of advertising and digital experience, in turn empowering brands to engage with their customers and get greater business results in the process. With the active convergence of mobile, social and context, augmented reality can turn out be a great app for sure.<\/p>\n<p>AR lets one use their smartphone or tablet\u2019s camera to see the digital information on top of a physical environment. Hence, it offers digital enhancements to the real world senses of touch, sound, sight, smell and taste. Now let\u2018s see how augmented reality can be used by businesses. Most brands and businesses can use it for:<\/p>\n<ul>\n<li>\u00b7 Product demos\/manuals <\/li>\n<li>\u00b7 Multiple product views <\/li>\n<li>\u00b7 Deals or offers <\/li>\n<li>\u00b7 Interactive social media <\/li>\n<li>\u00b7 Real-time information <\/li>\n<li>\u00b7 Sneak peek beneath the surface <\/li>\n<li>\u00b7 Pitches &amp; Tenders <\/li>\n<li>\u00b7 Online campaigns <\/li>\n<li>\u00b7 Events &amp; Conferences <\/li>\n<li>\u00b7 Point of Sale <\/li>\n<li>\u00b7 Tourism &amp; Leisure <\/li>\n<li><\/li>\n<li><\/li>\n<li>You must be wondering that how this augmented reality works? What is found by a basic research is that when compared to traditional marketing, AR marketing works much better. This is because when people touch or interact with a product or a device, they establish an emotional bond with it which makes them more likely to buy it.<\/li>\n<\/ul>\n<p>AR leads you from a printed advertisement to an offer, from a booth in an exhibition to a Facebook contest, from a retail shop window to a digital market.<\/p>\n<p><b><u>How AR works<\/u><\/b><\/p>\n<ul>\n<li>\u00b7 App and smartphone camera sensors combine reality with virtual overlays <\/li>\n<li>\u00b7 Readers or viewers hold phones in front of a printed area, surface or page <\/li>\n<li>\u00b7 The AR app searches for images and patterns on a server <\/li>\n<li>\u00b7 The App validates image and sends back the associated content      <\/li>\n<\/ul>\n<p><b><u>Major sectors using AR<\/u><\/b><\/p>\n<ul>\n<li>\u00b7 Retail <\/li>\n<li>\u00b7 E-commerce <\/li>\n<li>\u00b7 Real Estate <\/li>\n<li>\u00b7 Industrial Sector <\/li>\n<li>\u00b7 Education and Training <\/li>\n<li>\u00b7 Print and publishing <\/li>\n<li>\u00b7 Location based services <\/li>\n<\/ul>\n<p><b><u><\/u><\/b><\/p>\n<p><b><u>Few brands using AR<\/u><\/b><\/p>\n<p><a href=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/06\/brands-using-AR.jpg\" rel=\"lightview\"><img loading=\"lazy\" decoding=\"async\" title=\"brands using AR\" style=\"border-left-width: 0px;border-right-width: 0px;border-bottom-width: 0px;padding-top: 0px;padding-left: 0px;padding-right: 0px;border-top-width: 0px\" border=\"0\" alt=\"brands using AR\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/06\/brands-using-AR_thumb.jpg\" width=\"477\" height=\"316\" \/><\/a>     <br \/><font size=\"1\">Source: www.4imprint.com<\/font><\/p>\n<p><b><u>Benefits of using Augmented Reality<\/u><\/b><\/p>\n<ul>\n<li>\u00b7 Greater interactivity <\/li>\n<li>\u00b7 Real-time information <\/li>\n<li>\u00b7 Trackability <\/li>\n<li>\u00b7 The augmented time of the consumer with the service or the product presented for a prolonged period of time <\/li>\n<li>\u00b7 The relationship built through this engagement is long lasting <\/li>\n<li>\u00b7 The efficiency to spread to masses through the digital space <\/li>\n<li>\u00b7 The ability to build a series of actions, updates and campaigns through various applications      <\/li>\n<\/ul>\n<p><b><u>       <br \/>Augmented Reality Statistics:         <br \/><\/u><\/b>    <br \/>\u2022 The total revenue generated from AR was around $300 million in 2013.     <br \/>\u2022 In 2014, around 30% mobile subscribers will use AR at least once in a week.     <br \/>\u2022 In 2014, more than 864 million smartphones will have AR technology enabled.     <br \/>\u2022 By 2016, AR revenue is expected to cross $600 billion.     <br \/>\u2022 It is expected that by 2017 more than 2.5 billion mobile AR apps will to be downloaded     <br \/><font size=\"1\">Source: Trigg-AR.com<\/font><\/p>\n<p><a href=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/06\/image.png\" rel=\"lightview\"><img loading=\"lazy\" decoding=\"async\" title=\"image\" style=\"border-left-width: 0px;border-right-width: 0px;border-bottom-width: 0px;padding-top: 0px;padding-left: 0px;padding-right: 0px;border-top-width: 0px\" border=\"0\" alt=\"image\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/06\/image_thumb.png\" width=\"567\" height=\"319\" \/><\/a><\/p>\n<p><i><font color=\"#666666\">Revenue generation through AR seems to be on a positive rise and is being successfully tried by brands. AR till now has evolved to a great extent and continues to account for infinite downloads. If brands can provide an experience to customers in a variety of locations, it is evident that consumer engagement will increase too. Hence, in this age of digital era and programmatic advertising, Augmented Reality is expected to be very attractive. What do you think? Do share your thoughts in the comments below!<\/font><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" title=\"clip_image002\" style=\"border-left-width: 0px;border-right-width: 0px;border-bottom-width: 0px;float: left;padding-top: 0px;padding-left: 0px;padding-right: 0px;border-top-width: 0px\" border=\"0\" hspace=\"12\" alt=\"clip_image002\" align=\"left\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/06\/clip_image002_thumb.jpg\" width=\"215\" height=\"215\" \/>What is Augmented Reality? Augmented Reality is a digital technology that covers images or video over physical objects. AR provides all types of information such as location, visual, audio, heading, and acceleration data, and opens a way for real-time feedback. Augmented Reality bridges the gap between physical or traditional means of advertising and digital experience, in turn empowering brands to engage with their customers and get greater business results in the process. With the active convergence of mobile, social and &#8230;<\/p>\n<p><a href=\"https:\/\/windchimes.co.in\/blog\/?post_type=post&#038;p=3419\" class=\"more-link\">Continue Reading<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[7,8,9,23],"tags":[370,736,738,737],"class_list":["post-3419","post","type-post","status-publish","format-standard","hentry","category-blog-content","category-blog-visibility","category-blogs","category-social-media","tag-augmented-reality","tag-augmented-reality-and-brands","tag-brands-and-ar","tag-evolution-of-augmented-reality-brands"],"aioseo_notices":[],"views":3989,"_links":{"self":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts\/3419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/comments?post=3419"}],"version-history":[{"count":3,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts\/3419\/revisions"}],"predecessor-version":[{"id":3422,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts\/3419\/revisions\/3422"}],"wp:attachment":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/media?parent=3419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/categories?post=3419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/tags?post=3419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}