{"id":3323,"date":"2014-05-15T09:30:00","date_gmt":"2014-05-15T04:00:00","guid":{"rendered":"http:\/\/windchimes.co.in\/blog\/?p=3323"},"modified":"2014-05-16T12:13:14","modified_gmt":"2014-05-16T06:43:14","slug":"how-can-brands-leverage-snapchat","status":"publish","type":"post","link":"https:\/\/windchimes.co.in\/blog\/2014\/05\/how-can-brands-leverage-snapchat\/","title":{"rendered":"How Can Brands Leverage Snapchat"},"content":{"rendered":"

\"image\"<\/a>Marketers and brand managers are constantly looking out for new ways to connect with their customers & consequently social and digital media have introduced a variety of communication channels that help them do just that. When we talk about digital media, it goes without saying that digital content needs to be relevant and catchy enough to gain viewer\u2019s attention. Constant experimentation is being done to find out the exclusivity that they can provide with their content. Meaningful, short, unique yet relevant and watchable content is the latest trend and brands are optimistic on experimenting with digital only content in the future as well. Digital content is really a way to go! <\/p>\n

With tools like Instagram<\/a> and Snapchat, will the brands be able to offer this exclusivity to their audiences? Moving on, Snapchat is the latest social media phenomenon. The promptly growing mobile app lets users communicate by sending photos that automatically disappear after a few seconds. But then, can brands overcome the creative challenges and turn disappearing content to their advantage?<\/p>\n

The worry underneath lies for brands is that viewers have only one chance to view a Snap which is said to take away the excitement. But, there are times when these Snaps can be replayed during a day which could be useful for brands using the app. \"Snap\"<\/p>\n

Advantages of using Snapchat:
<\/b>\u00b7 It allows drawing or writing on photos and videos
\u00b7 Space is not an issue
\u00b7 Image is temporary
\u00b7 User-friendly
\u00b7 Attention grabbing <\/p>\n

Limitations or challenges of using Snapchat:
<\/b>\u00b7 Snapchat does not allow marketers to improve the quality of image before they send out as it lacks editing capabilities
\u00b7 It does not provide space for marketers to add text to their messages as its visually driven
\u00b7 Fans and audiences won\u2019t be able to find you on Snapchat until they add you as a friend
\u00b7 Metrics, yes, Snapchat offers zero metrics due to the lack of in-app metrics. this does not allow you to track the credibility of your campaign <\/p>\n

Well, depending on your brand\u2019s demographics, it is indeed a great challenge to evolve with Snapchat. And guess what, brands are into it already snapping to glory! Though, brands which are majorly looking to target younger audience are using this app. <\/p>\n

Few Examples of Brands in the Snapchat Bandwagon are:<\/u><\/b><\/p>\n

Taco Bell used Snapchat to announce the release of it \u2018Beefy Crunch Burrito\u2019. All the users who had added Taco Bell as a friend were sent a \u2018Snap\u2019 of Burrito along with the release date of the new product.<\/p>\n

\"Tbell1\"<\/a>   \"Tbell2\"<\/a><\/p>\n

Taco Bell also used its presence on other social media platforms effectively to spread the word about its Snapchat profile. Taco Bell was the first brand to use Snapchat\u2019s stories feature through which it released a series of eight photos and videos. With Snapchat Stories feature brands can merge multiple snaps to create a story that remains visible for 24 hours. <\/p>\n

See what Mc Donalds is doing on Snapchat<\/a><\/p>\n

Also, Mashable mentions the top 8 brands rocking Snapchat<\/a>. Have a look!<\/p>\n

Ways brands can use Snapchat<\/u><\/b><\/p>\n

\"image\"<\/a>Though there are not many a brands doing much on Snapchat but, a selected few are taking this app by storm and using it in their digital strategy to reach the masses. A couple of things that they are doing through Snapchat are:<\/p>\n