{"id":3214,"date":"2014-03-15T09:30:00","date_gmt":"2014-03-15T04:00:00","guid":{"rendered":"http:\/\/windchimes.co.in\/blog\/?p=3214"},"modified":"2014-03-15T22:33:37","modified_gmt":"2014-03-15T17:03:37","slug":"impact-use-of-vine-by-various-industries","status":"publish","type":"post","link":"https:\/\/windchimes.co.in\/blog\/2014\/03\/impact-use-of-vine-by-various-industries\/","title":{"rendered":"Impact &amp; Use of Vine by Various Industries"},"content":{"rendered":"<p><a href=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/03\/image.png\" rel=\"lightview\"><img loading=\"lazy\" decoding=\"async\" title=\"image\" style=\"float: left\" alt=\"image\" align=\"left\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/03\/image_thumb.png\" width=\"240\" height=\"204\" \/><\/a>In our last blog that you came across, we had shared an <a href=\"https:\/\/windchimes.co.in\/blog\/2014\/02\/how-brands-are-using-vine\/\">Infographic on how brands are using Vine<\/a>. As mentioned earlier, Vine, since its origin has exploded to millions of users followed by brands which have started to take notice too. Well, so we are here again with the next set of cool implications of this much popular app. When it comes to branded Vines, a Viner has to come up with something what we call unique, original, different, playful and passionate. So a little guidance, few tips, methods and secrets is what this article holds. Read to know how Vine can be used by an array of brands and segments in the best way!    <\/p>\n<p>Have a look at a few interesting ways that brands &amp; various industry segments can use the new video sharing app, Vine.<\/p>\n<p><b><u>Beauty Industry<\/u><\/b><\/p>\n<p>It serves a great purpose for beauty brands to be on Vine as it provides a visual medium for them to share products, experiences and how-to videos. This helps them create a desire for their brands.<\/p>\n<p><b><u>What can beauty brands do on Vine?<\/u><\/b><\/p>\n<ul>\n<li>\u00b7 Show makeup applications processes, a specific technique by a beauty or make-up professional or a speed-up version of a nail polish or a lipstick application<\/li>\n<li>\u00b7 Interviews with professionals who can give a hands-on lesson or a quick tip when applying the makeup<\/li>\n<li>\u00b7 Beauty tip, clarification or a recommendation from an expert<\/li>\n<li>\u00b7 An interview of a famous model or celebrity sharing why they use a particular brand can create a desire for the brand. For consumers who are new to brand, something like this will likely create brand advocacy<\/li>\n<li>\u00b7 Product Overviews can be shown that can include new products or shades<\/li>\n<li>\u00b7 A particular makeup or product that a celebrity or top models wear on an event, show or the runway<\/li>\n<li><\/li>\n<\/ul>\n<p>Brands can also show faces of models in makeup before a fashion event which can help consumers get acquainted with the beauty products used. This can also serve as an exclusive sneak peek of the backstage making them feel like a part of the brand family, a feeling not many consumers get. This creates a desire for the brand in consumer\u2019s minds!<\/p>\n<p>See how <a href=\"https:\/\/www.facebook.com\/RevlonIndia\">Revlon India<\/a> made use of these 6 seconds to run a campaign on Revlon Colorstay Ultimate Suede Lipstick- a Food-proof lipstick. <\/p>\n<p><a href=\"https:\/\/vine.co\/v\/huK5iZrEd17\">Click here<\/a> to check out the video:<\/p>\n<p><a href=\"https:\/\/vine.co\/v\/huK5iZrEd17\"><img loading=\"lazy\" decoding=\"async\" title=\"clip_image002\" style=\"border-top: 0px;border-right: 0px;border-bottom: 0px;padding-top: 0px;padding-left: 0px;border-left: 0px;padding-right: 0px\" border=\"0\" alt=\"clip_image002\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/03\/clip_image0021.jpg\" width=\"351\" height=\"346\" \/><\/a>    <br \/><font size=\"1\">Click on the image to view the video<\/font><\/p>\n<p><b><u>Hospitality (Hotels) Industry<\/u><\/b><\/p>\n<p>Moving on, lets not miss out on one of the most loved industry i.e., hospitality. Without filling up too much into the 6 seconds, lets see what hotels can do to spice up through Vine videos:<\/p>\n<ul>\n<li>\u00b7 They can show a hotel tour that includes view of hotel, rooms, grounds, spa etc.<\/li>\n<li>\u00b7 Hotel staff can be shown showcasing their skills. For example: how to plate up an afternoon tea &amp; snack, how to make coffee or a drink<\/li>\n<li>\u00b7 Clips of an even, orchestra or live event in the hotel<\/li>\n<li>\u00b7 Short interview with guests<\/li>\n<li>\u00b7 Small but interesting features of hotels can be shown such as: flower arrangements, modular infrastructure, remote controlled curtains etc.     <\/li>\n<\/ul>\n<p>With a clear focus on creativity, hotel brands can certainly attract a lot of visitors and guests. Sharing these Vine videos on social media platforms will also encourage interest in the brand. Fans and users can be encouraged by replying to their mentions of the hotel. These fans or guests can also be asked to post their own videos of the hotel. Vine videos will indeed give a more human and personal touch to your customers.<\/p>\n<p><b><u>Healthcare Industry<\/u><\/b><\/p>\n<p>Healthcare brands can come up with the most compelling and beneficial videos. Check out what they can do.   <\/p>\n<p>\u00b7 Satisfied patients or supporters can share their praise through a vine video attaching it with the brand\u2019s hashtag. It\u2019s a great way for people to know your brand better    <br \/>\u00b7 Highlight a new medical equipment or technology via video. How it works can also be briefly highlighted    <br \/>\u00b7 Healthcare organization\u2019s support for special days, weeks or months dedicated to health issues can be shown    <br \/>\u00b7 Inspiring messages to encourage support for a cause, personal stories of survival, interesting facts etc. can be shared     <br \/>\u00b7 A new building, section or a renovation can be unveiled through a teaser    <br \/>\u00b7 Potential patients can be shown a virtual video tour that include high-tech features, beautiful surroundings &amp; staff    <br \/>\u00b7 Spread the word about health classes, fundraising, blood donation drives etc. accompanied by benefits of the event, to encourage attendance    <br \/>\u00b7 A quick patient testimonial     <\/p>\n<p>Vine offers a great potential for healthcare brands to connect and communicate with their consumers in the most convenient and modern way.<\/p>\n<p><b><u>Banking Industry<\/u><\/b><\/p>\n<p>Yet another sector that can bank on interesting concept of Vine videos is the banking sector. Banks can do a lot on Vine to connect and communicate with their customers.<\/p>\n<ul>\n<li>\u00b7 Banks can show how to manage accounts alert preferences or deal with phishing e-mails through Vine videos<\/li>\n<li>\u00b7 Answer frequently asked questions<\/li>\n<li>\u00b7 Show an online banking journey to consumers giving a clear idea to them on what to do<\/li>\n<li>\u00b7 Create a thanking video for fans      <\/li>\n<\/ul>\n<p><a href=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/03\/image2.png\" rel=\"lightview\"><img loading=\"lazy\" decoding=\"async\" title=\"image\" style=\"border-top: 0px;border-right: 0px;border-bottom: 0px;padding-top: 0px;padding-left: 0px;border-left: 0px;padding-right: 0px\" border=\"0\" alt=\"image\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/03\/image_thumb2.png\" width=\"362\" height=\"360\" \/><\/a><font size=\"1\">     <br \/>Click on the image to view the video<\/font><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/KotakBank\">Kotak Mahindra Bank<\/a>, one of the India\u2019s leading banks had created a Vine video to celebrate the milestone of 50K followers on Twitter. This is what they tweeted:<\/p>\n<p>Woohoo! We just crossed 50K followers. A <a href=\"https:\/\/twitter.com\/search?q=%23Celebrating50K&amp;src=hash\">#Celebrating50K<\/a> <a href=\"https:\/\/twitter.com\/search?q=%23Vine&amp;src=hash\">#Vine<\/a> dedicated for you. Thanks for your support!<a href=\"https:\/\/t.co\/eP5L88xRVK\">https:\/\/t.co\/eP5L88xRVK<\/a> [VIDEO]    <\/p>\n<p>Following this, the bank took another step to do something cool by sending a token of appreciation to the fans who engaged with these Vine videos. They sent a personalized card to each of them, further adding to the overall celebrations!<\/p>\n<p><a href=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/03\/clip_image004.gif\" rel=\"lightview\"><img loading=\"lazy\" decoding=\"async\" title=\"clip_image004\" style=\"border-top: 0px;border-right: 0px;border-bottom: 0px;padding-top: 0px;padding-left: 0px;border-left: 0px;padding-right: 0px\" border=\"0\" alt=\"clip_image004\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/03\/clip_image004_thumb.gif\" width=\"455\" height=\"257\" \/><\/a><\/p>\n<p>In a nutshell, brands can do a lot with Vines. Brands can come up with:<\/p>\n<ul>\n<li>\u00b7 Promotional Vines \u2013 compared to long commercials you can promote a specific product or service<\/li>\n<li>\u00b7 How- to Vines \u2013 you can show Vines of how a product can be used in more than one way etc.<\/li>\n<li>\u00b7 Before and after Vines- Vines of a revamped product\/brand<\/li>\n<li>\u00b7 Storytelling \u2013 convert anything that is in a written form into a video &amp; share<\/li>\n<li>\u00b7 Contests<\/li>\n<li>\u00b7 Ask a question through Vine, conveying a social message     <\/li>\n<\/ul>\n<p>A normal tweet may go unnoticed, but a twitpic or an embedded video will always be looked at. Vine will be crowd-sourced &amp; shared significantly. It can improve your search-engine ranking of your social media platforms. By using tags, social buttons and share buttons SEO can be boosted &amp; traffic can be driven largely.<\/p>\n<p><i>Have you as a brand or a consumer used Vine yet? If yes, then do share with us more ways of using Vine for businesses &amp; brands or just show us your interesting Vines. So, what are you waiting for? Add Vine to your content marketing strategy and do not forget to pair the power of these Vine videos with social media.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" title=\"image\" style=\"float: left\" alt=\"image\" align=\"left\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2014\/03\/image_thumb.png\" width=\"240\" height=\"204\" \/>In our last blog that you came across, we had shared an Infographic on how brands are using Vine. As mentioned earlier, Vine, since its origin has exploded to millions of users followed by brands which have started to take notice too. Well, so we are here again with the next set of cool implications of this much popular app. When it comes to branded Vines, a Viner has to come up with something what we call unique, original, different, playful and passionate. So a little guidance, few tips, &#8230;<\/p>\n<p><a href=\"https:\/\/windchimes.co.in\/blog\/?post_type=post&#038;p=3214\" class=\"more-link\">Continue Reading<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[7,8,9,23,125,24],"tags":[718,716,715,152,717,714],"class_list":["post-3214","post","type-post","status-publish","format-standard","hentry","category-blog-content","category-blog-visibility","category-blogs","category-social-media","category-social-media-marketing","category-social-media-research","tag-brands-vine","tag-brands-using-vine-videos","tag-video-marketing-strategy","tag-videos","tag-vine","tag-vine-videos"],"aioseo_notices":[],"views":3887,"_links":{"self":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts\/3214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/comments?post=3214"}],"version-history":[{"count":3,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts\/3214\/revisions"}],"predecessor-version":[{"id":3220,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts\/3214\/revisions\/3220"}],"wp:attachment":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/media?parent=3214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/categories?post=3214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/tags?post=3214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}