{"id":3043,"date":"2013-10-15T09:30:00","date_gmt":"2013-10-15T04:00:00","guid":{"rendered":"http:\/\/windchimes.co.in\/blog\/?p=3043"},"modified":"2013-10-16T15:14:53","modified_gmt":"2013-10-16T09:44:53","slug":"facebook-timeline-versus-app-contests","status":"publish","type":"post","link":"https:\/\/windchimes.co.in\/blog\/2013\/10\/facebook-timeline-versus-app-contests\/","title":{"rendered":"Facebook Timeline versus App Contests"},"content":{"rendered":"

\"image\"<\/a>With timeline contests brands could ask users to enter with a like, comment or posting a message on the page. A \u2018Like\u2019 here can be termed as a sort of voting mechanism. Though it appears small, but here the barrier to entry is very small as fans can enter with a single click. And if brand managers wish to engage with their existing brand fans then this is a great way to do that. Where contests through apps encourage collection of email addresses, new likes and all such details, wall or timeline contests don\u2019t do that. But if there is a well planned social media strategy, app contests turn out be great!<\/p>\n

Well, if you are thinking as to what should you opt for; a Timeline contest or contest hosted on a tab on your Facebook Page? And when, then here\u2019s a summation of the facts that will help you get through your brand contests on Facebook, whether you want to do a timeline or an app contest.<\/p>\n

Both of these types have the pros and cons linked to each. The essence is in understanding the overall brand strategy and goals that have to be achieved through the same. And therefore, which one should be used or both should be used in collaboration. In other words, Timeline contests are more of an appetizer while contests on tabs turn out to be full course meals.<\/p>\n

Timeline contest is great when:<\/b><\/p>\n