{"id":3005,"date":"2013-09-16T09:30:00","date_gmt":"2013-09-16T04:00:00","guid":{"rendered":"http:\/\/windchimes.co.in\/blog\/?p=3005"},"modified":"2014-05-20T10:28:39","modified_gmt":"2014-05-20T04:58:39","slug":"the-significance-of-facebook-brand-fans","status":"publish","type":"post","link":"https:\/\/windchimes.co.in\/blog\/2013\/09\/the-significance-of-facebook-brand-fans\/","title":{"rendered":"The Significance of Facebook Brand Fans"},"content":{"rendered":"<p><a href=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/09\/image6.png\" rel=\"lightview\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left; padding-top: 0px; padding-left: 0px; padding-right: 0px; border: 0px;\" title=\"image\" alt=\"image\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/09\/image_thumb6.png\" width=\"195\" height=\"170\" align=\"left\" border=\"0\" \/><\/a>Well, there is no set idea to place a value on a single Facebook Fan. It totally depends; as all fans differ in their worth and the way a brand builds engagement on the page determines the potency of a fan. There are different categories that help in analyzing the effectiveness of a fan, who basically turn out to be either influencers, purchasers or the engaged ones. The value (in actual terms) of a brand\u2019s fan base totally depends on how much that brand cares about its customers and followers. Therefore, one must consistently analyze how \u2018FAN\u2019tastic is their brand on social media.<\/p>\n<p>When we are talking about Facebook Fans, one most important fact is that all fans are not equal and also that every brand should not turn to Facebook to acquire their business. For brand marketers, who plan to invest into the social media strategy for their brands, analysis of their return on investment and value of a fan is essential.<\/p>\n<p>There are a set of equations we need to highlight when going further with analyzing the value of a fan.<\/p>\n<p><b>Firstly, the value of Facebook fan<\/b> depends mostly on your objectives in turn sustained by significant resources to help your brand page gain traction.<br \/>\n<b>The cost of acquisition<\/b> of a fan is not something on which the value of a fan is based upon. Infact, how clearly you align the value of the brand with the fan\u2019s values determines the same.<br \/>\n<b>Right content delivered<\/b> by your brand page at the right time will foster amazing engagement.<br \/>\n<b>Finally, be stable, consistent and regular<\/b> in terms of building engagement with fans. This will help you extract the best value out of a fan over time.<\/p>\n<p><a href=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/09\/image2.png\" rel=\"lightview\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left; padding-top: 0px; padding-left: 0px; padding-right: 0px; border: 0px;\" title=\"image\" alt=\"image\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/09\/image_thumb2.png\" width=\"187\" height=\"169\" align=\"left\" border=\"0\" \/><\/a>Therefore, the value that one can put on a Fan will depend on a brand\u2019s objectives, the context and the willingness to build engagement on a long term basis.<br \/>\nWell, brand marketers need to stop and analyse the objective of the same. This helps them generate awareness of themselves and their brand services. Brand marketers need to keep a tap of how much value, sales, awareness &amp; loyalty gets generated as a result of increasing their brand\u2019s Facebook community or fans.<\/p>\n<p><i><span style=\"font-size: xx-small;\"><br \/>\nSource: the Myndset, Yopps, Brand Talking<\/span><\/i><\/p>\n<p>Are you thinking about the best ways to get Facebook Fans? Here are some:<\/p>\n<ul>\n<li>\u00b7 Turn fans into friends<\/li>\n<li>\u00b7 Re-post their content; give them a shout out for their work<\/li>\n<li>\u00b7 Take fans behind the scenes<\/li>\n<li>\u00b7 Don\u2019t just post and leave, return and follow up, update them<\/li>\n<li>\u00b7 If you got a news fans can use it, share it<\/li>\n<li>\u00b7 Get input from them, post a link to your story and ask a question<\/li>\n<li>\u00b7 Listen \u2013 let your fans guide you to great stories<\/li>\n<\/ul>\n<p>Facebook Brand Fans are more likely to be the users of that brand; spend more than non-fans, are loyal, and recommend your brand. In order to determine &amp; understand the credibility and value of a Facebook fan there are certain things that need to be done.<\/p>\n<p>One can do this by:<\/p>\n<ul>\n<li>\u00b7 Measuring the rise in unaided awareness<\/li>\n<li>\u00b7 Recommendations received<\/li>\n<li>\u00b7 Frequency of purchase<\/li>\n<li>\u00b7 Customer service cost savings<\/li>\n<li>\u00b7 Clicks, lead generation<\/li>\n<li>\u00b7 Lifetime customer value<\/li>\n<\/ul>\n<p>\u00b7 Coupon redemptions etc. as a result of exposure to and interaction resulted from regular posts\/content on brand\u2019s Facebook page.<\/p>\n<p><a href=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/09\/image3.png\" rel=\"lightview\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left; padding-top: 0px; padding-left: 0px; padding-right: 0px; border: 0px;\" title=\"image\" alt=\"image\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/09\/image_thumb3.png\" width=\"175\" height=\"173\" align=\"left\" border=\"0\" \/><\/a>Facebook fans indeed hold a great value from the strategic perspective of a brand. They are undoubtedly as important as the economic goals too. Brand marketers therefore, need to focus on analyzing the fact that are the actions in the right direction in terms of driving fans or target to the brand page. Finally, what matters in measuring the value, is quality. Yes, Quality does matter- quality of the fans, quality of brand engagement with the fans, quality of conversion &amp; attribution.<\/p>\n<p>&nbsp;<\/p>\n<p>Check out this statistical report of Fans telling what has motivated them to like a company, brand, or association on Facebook is as shown below:<\/p>\n<p><a href=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/09\/image4.png\" rel=\"lightview\"><img loading=\"lazy\" decoding=\"async\" style=\"padding-top: 0px; padding-left: 0px; padding-right: 0px; border: 0px;\" title=\"image\" alt=\"image\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/09\/image_thumb4.png\" width=\"321\" height=\"287\" border=\"0\" \/><\/a>\u00a0 <a href=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/09\/image5.png\" rel=\"lightview\"><img loading=\"lazy\" decoding=\"async\" style=\"padding-top: 0px; padding-left: 0px; padding-right: 0px; border: 0px;\" title=\"image\" alt=\"image\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/09\/image_thumb5.png\" width=\"293\" height=\"287\" border=\"0\" \/><\/a><span style=\"font-size: xx-small;\"><br \/>\nSource: <\/span><a href=\"http:\/\/www.inventhelp.com\"><span style=\"font-size: xx-small;\">www.inventhelp.com<\/span><\/a><\/p>\n<p>Click here to check a report on how the \u2018<a href=\"http:\/\/www.marketingprofs.com\/charts\/2013\/10758\/average-value-of-a-facebook-brand-fan-increases-28\">Average Value of a Facebook Brand Fan Increases 28%<\/a>\u2019 recently!<br \/>\n<i><br \/>\nThe ROI will bear amazing results when the brand focuses on providing long term value to its fans and build deeper engagement levels with them. This can somewhere in near future raise the cost of acquisition and at the same time retention of fans on Facebook. But compared to the value a brand will acquire, it\u2019s more like a reward for the brand. What do you think the brands need to do? Is it just creating a value added experience for Facebook fans or something more? Do share in your thoughts. <\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left; padding-top: 0px; padding-left: 0px; padding-right: 0px; border: 0px;\" title=\"image\" alt=\"image\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/09\/image_thumb6.png\" width=\"195\" height=\"170\" align=\"left\" border=\"0\" \/>Well, there is no set idea to place a value on a single Facebook Fan. It totally depends; as all fans differ in their worth and the way a brand builds engagement on the page determines the potency of a fan. There are different categories that help in analyzing the effectiveness of a fan, who basically turn out to be either influencers, purchasers or the engaged ones. The value (in actual terms) of a brand\u2019s fan base totally depends on &#8230;<\/p>\n<p><a href=\"https:\/\/windchimes.co.in\/blog\/?post_type=post&#038;p=3005\" class=\"more-link\">Continue Reading<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[7,8,9,15,23,25,27],"tags":[690,687,786,688,686,323,689,319],"class_list":["post-3005","post","type-post","status-publish","format-standard","hentry","category-blog-content","category-blog-visibility","category-blogs","category-facebook","category-social-media","category-target-audience","category-twitter","tag-brands-on-facebook","tag-consumers-on-facebook","tag-facebook","tag-facebook-brand-fans","tag-facebook-fans","tag-facebook-pages","tag-significance-of-facebook-brand-fans","tag-target-audience-2"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"This article highlights a set of equations : The value of Facebook Fan, The cost of acquisition of a fan and Right content Delivered by a brand and Stable, consistent and regular brand building for Analyzing the value of a fan. 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