{"id":2921,"date":"2013-08-02T09:30:00","date_gmt":"2013-08-02T04:00:00","guid":{"rendered":"http:\/\/windchimes.co.in\/blog\/?p=2921"},"modified":"2013-08-02T12:51:27","modified_gmt":"2013-08-02T07:21:27","slug":"how-brands-use-facebook-apps","status":"publish","type":"post","link":"https:\/\/windchimes.co.in\/blog\/2013\/08\/how-brands-use-facebook-apps\/","title":{"rendered":"How Brands Use Facebook Apps"},"content":{"rendered":"

\"blog<\/a>Facebook apps lend enormous opportunities to brands to be more creative, strategic and most importantly precise and relevant with their efforts on social platforms. Well, there are a few brands that stand unaware and unsure about the potential of Facebook apps. No wonder there are only one out of ten such apps created that actually go viral. Brands need to gear up with unique and one-of a kind apps showcasing competitive intelligence that help them cut through the clutter.<\/p>\n

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Considering the recent facts; Smartphone penetration, internet subscriptions, accessing any content on internet through phones, apps usage and the average time that people spend on social media everyday is aggressively on a rise. So is it not a really good race that the brands can run on to bring out the best through apps?<\/p>\n

Its not the number of users where the actual value lies, but it\u2019s the users involved in the engagement itself. For instance, if 5 minutes are spent on a Facebook app by 20,000 people, that brings it to 1,00,000 minutes. It is not a minor thing to consider as users are not watching a 15 second ad but are actually spending credible five minutes here.<\/p>\n

Brands \u2018should make a sincere effort\u2019 to capitalize on this trend of apps.\"2\"<\/a><\/p>\n

So, when are you planning to come up with an app? We are sure you will give it your best shot and creates something really spectacular. While delivering valuable user data, facebook apps can increase the fan base of your brands\u2019 on social media. It basically turns out to be a healthy Facebook presence adding value to the brand identity online. Online sales, incentives, offers, contests & competitions etc. can all be actively promoted through these apps.<\/p>\n

The Facebook apps give brands a chance to create interactive digital campaigns that are more creative & relevant than simple updates on the Facebook Timeline. <\/p>\n

When executed extremely well, an app potentially meets up with the brand\u2019s engagement expectations, reach and a strong brand loyalty.<\/p>\n

These Facebook Apps have been classified into top categories as mentioned:<\/p>\n