{"id":2884,"date":"2013-07-17T09:30:00","date_gmt":"2013-07-17T04:00:00","guid":{"rendered":"http:\/\/windchimes.co.in\/blog\/?p=2884"},"modified":"2013-07-17T17:44:53","modified_gmt":"2013-07-17T12:14:53","slug":"infographics-the-next-big-thing","status":"publish","type":"post","link":"https:\/\/windchimes.co.in\/blog\/2013\/07\/infographics-the-next-big-thing\/","title":{"rendered":"INFOGRAPHICS: The Next Big Thing"},"content":{"rendered":"<p align=\"left\"><a href=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/07\/image12.png\" rel=\"lightview\"><img loading=\"lazy\" decoding=\"async\" title=\"image\" style=\"float: left;margin: 0px 6px 0px 0px\" alt=\"image\" align=\"left\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/07\/image_thumb12.png\" width=\"180\" height=\"180\" \/><\/a>It is strongly believed that a .jpg is worth a thousand .txt\u2019s as it only takes a split second to see a picture and a lot more to read a text. The time has come for brands to visualize their data and convert their brand ideas into Infographics. Let\u2019s see how they can rise with the benefits of Infographics on social media. An infographic, which ideally means \u201cinformation graphic\u201d, is basically a clear visual representation of information or data. Due to their design and structure, infographics are believed to foster enhanced content recognition &amp; information retention. Marketers and brand managers can add this to their brand content strategy for a stimulating benefit &amp; outcome.<\/p>\n<div align=\"left\"><\/div>\n<p align=\"left\">Accelerating decision making to a great extent, according to <a href=\"http:\/\/blogs.payscale.com\/salary_report_kris_cowan\/2013\/02\/rise-of-infographics-marketing-in-the-social-media-age-infographic.html\">topmarketingschools.net<\/a> Infographics that are relevant, timely and executed properly have a potential to reach upto 15 million people. <\/p>\n<p align=\"left\">With the influx of social media and the shift of information or news sharing in a digital format, infographics make place for brands that have a story to tell which can be encapsulated in colourful graphics and colourful pie charts. Infographics can be used in annual reports, presentations, research content, newsletters and blogs. Consumers want the information that we share to be visually appealing &amp; not text based. Majority of people are visual learners only. More than 80% of learning is visual. People can only remember 20% of content they read.<\/p>\n<p align=\"left\">Well, why don\u2019t you have a look at what Infographics are all about before proceeding?    <br \/>Just check the Infographic below to witness how data visualization is a great visual treat.     <br \/><em><\/em><\/p>\n<p align=\"left\"><em>Click the image to view it in a new window.<\/em><\/p>\n<p align=\"left\"><a href=\"http:\/\/windchimes.co.in\/newsletter\/vol69\/images\/infographics.png\"><img loading=\"lazy\" decoding=\"async\" title=\"infograph_windchimes_Final\" style=\"border-left-width: 0px;border-right-width: 0px;border-bottom-width: 0px;padding-top: 0px;padding-left: 0px;padding-right: 0px;border-top-width: 0px\" border=\"0\" alt=\"infograph_windchimes_Final\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/07\/infograph_windchimes_Final.png\" width=\"615\" height=\"1857\" \/><\/a><\/p>\n<p align=\"left\">Embed Code: <\/p>\n<table cellspacing=\"0\" cellpadding=\"2\" width=\"615\" border=\"1\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"613\">&lt;iframe src=&quot;<a href=\"http:\/\/windchimes.co.in\/newsletter\/vol69\/embed_code.html\">http:\/\/windchimes.co.in\/newsletter\/vol69\/embed_code.html<\/a>&quot; scrolling=&quot;no&quot; height=&quot;1830&quot; width=&quot;600&quot; frameborder=&quot;0&quot;&gt;&lt;\/iframe&gt;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p align=\"left\"><strong>Copy the above code to embed this Infographic on your website &amp; share.<\/strong><\/p>\n<p align=\"left\"><u>Infographics: <\/u><\/p>\n<ul>\n<li>\n<div align=\"left\">\u00b7 Communicate a message<\/div>\n<\/li>\n<li>\n<div align=\"left\">\u00b7 Present huge data or information in a compact way<\/div>\n<\/li>\n<li>\n<div align=\"left\">\u00b7 Analyze the data in order to discover cause-and-effect relationships<\/div>\n<\/li>\n<li>\n<div align=\"left\">&#160;<\/div>\n<\/li>\n<\/ul>\n<p align=\"left\"><u>Infographics are composed of:      <br \/><\/u><\/p>\n<ul>\n<li><b>&#8211; Visual Elements<\/b>       <br \/>Colour coding       <br \/>Graphics       <br \/>Reference icons\/symbols       <br \/><strong>&#8211; Content Elements        <br \/><\/strong>Time frames       <br \/>References       <br \/>Statistics       <br \/><b>&#8211; Knowledge Elements<i> <\/i><\/b><\/li>\n<li>Facts<\/li>\n<li>\n<div align=\"left\">&#160;<\/div>\n<\/li>\n<\/ul>\n<p align=\"left\"><u>How do they matter for brands?<\/u><\/p>\n<p align=\"left\">Digital marketers have already started creating infographics. It can be a great resource for firms that want to widen their marketing horizons. Pinterest had already taken place on social media with a visual treat that it offers. The pace with which this platform is moving is even quicker than Facebook, Linkedin &amp; Google+. Understanding the potential and reach Facebook had also introduced the Timeline Update in February 2012 showing an increased level of photo engagement. <\/p>\n<p align=\"left\">Using visuals is yet another way to survive the game of social media marketing. With Infographics you can describe your brand. You can simply transform the information you want to share into blocks of pictures that are bold &amp; attractive. It is indeed a fun &amp; unique way to reach millions of people.<\/p>\n<ul>\n<li>\n<div align=\"left\">\u00b7 They are visually appealing<\/div>\n<\/li>\n<li>\n<div align=\"left\">\u00b7 Foster brand exposure through Social Media<\/div>\n<\/li>\n<li>\n<div align=\"left\">\u00b7 They are cost effective<\/div>\n<\/li>\n<li>\n<div align=\"left\">\u00b7 They compress the information &amp; communicate easily        <\/div>\n<\/li>\n<\/ul>\n<p align=\"left\">Brand managers should definitely integrate Infographics to their online marketing strategy. Going by the online space where people have too little time to sit back and read , a visual treat will be welcomed and appreciated to a very large extent.<\/p>\n<ul>\n<li>\n<div align=\"left\">\u00b7 Brand will first have to find a story to tell using the statistical data they have.<\/div>\n<\/li>\n<li>\n<div align=\"left\">\u00b7 Drive traffic by posting it on the brand page or website<\/div>\n<\/li>\n<li>\n<div align=\"left\">\u00b7 Post &amp; share it on Social Media. You can tweet, post, pin &amp; share.<\/div>\n<ul>       <\/ul>\n<ul>         <\/ul>\n<ul>\n<li>\n<div align=\"left\">\u00b7 Include a little bit about your company with your web site URL at the bottom, use it as Link Bait. In case someone shares it you still retain the credit as the creator.<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p align=\"left\">Readers absorb the important information from infographics &amp; feel motivated to share it across platforms. Yes, it has to be that effective! Ideally, Infographics can fit any topic provided it represents data that is necessary and relevant to the readers. <\/p>\n<p align=\"left\"><b><u>ROI of Infographics<\/u><\/b><\/p>\n<p align=\"left\"><a href=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/07\/image13.png\" rel=\"lightview\"><img loading=\"lazy\" decoding=\"async\" title=\"image\" style=\"float: left;margin: 3px 5px 0px 0px\" alt=\"image\" align=\"left\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/07\/image_thumb13.png\" width=\"158\" height=\"158\" \/><\/a>It is essential to measure the business performance of<sub><\/sub><sub><\/sub><sub><\/sub><sub><\/sub><sub><\/sub><sub><\/sub><sup><\/sup><sub><\/sub> Infographics. The business objectives, organizational culture you operate in &amp; your definition of return on investment (ROI) contribute to this analysis. The ROI is calculated with a formula which is: (Gain from an investment \u2013 Cost of the investment) \/ Cost of the investment<\/p>\n<p align=\"left\"><b>Your content marketing plan<\/b> would be considered beneficial if its able to show ROI and is able to be measured. The basic costs are associated with design, development, publishing &amp; promotion of your brand\u2019s infographic. It might not be important to measure the direct association between the infographic marketing efforts &amp; revenue but, it is very important to analyse &amp; measure the association between resource allocation &amp; marketing performance.<\/p>\n<p align=\"left\"><b>Measuring the Value of Infographics<\/b> is another method that evaluates both, the tangible &amp; intangible benefits of this communication &amp; marketing tool over a period of time.<\/p>\n<p align=\"left\"><b>Tangible<\/b> metrics signify the exposure that your infographics are getting across different digital &amp; social media platforms:<\/p>\n<p align=\"left\"><b>Inbound links<\/b><\/p>\n<ul>\n<li>\n<div align=\"left\">&#8211; Use Google Analytics &amp; Google Webmaster Tools can be used&#160; to calculate the number of sites that link back to your infographic content.<\/div>\n<\/li>\n<li>\n<div align=\"left\">&#8211; Incorporate an embed code to track people who copy &amp; paste the code to embed your infographic on their sites.<\/div>\n<\/li>\n<li>\n<div align=\"left\">&#8211; Back links, apart from measuring the awareness, also provide insight into the types of people &amp; websites that are publishing your infographics.<\/div>\n<\/li>\n<\/ul>\n<p> <b>   <\/p>\n<p align=\"left\">Page views<\/p>\n<p> <\/b>  <\/p>\n<p align=\"left\">&#8211; Use Google Analytics to measure how many page views &amp; unique views each infographic on your website, page or blog is generating.<\/p>\n<p> <b>   <\/p>\n<p align=\"left\">SEO ranking<\/p>\n<p> <\/b>  <\/p>\n<p align=\"left\">&#8211; Use RankChecker to clearly measure the page rank of your infographics on major search engine, Google.<\/p>\n<p> <b>   <\/p>\n<p align=\"left\">Searches<\/p>\n<p> <\/b>  <\/p>\n<ul>\n<li>\n<div align=\"left\">&#8211; Use Google Analytics to check the number of finding your infographics by using specific keywords. <\/div>\n<\/li>\n<li>\n<div align=\"left\">&#8211; Understanding top industry search words will help you refine your keyword optimization in future infographic titles.<\/div>\n<\/li>\n<\/ul>\n<p> <b>   <\/p>\n<p align=\"left\">Engagement<\/p>\n<p> <\/b>  <\/p>\n<p align=\"left\">&#8211; Engagement level with your infographic content is measured.<\/p>\n<p> <b>   <\/p>\n<p align=\"left\">Subscribers<\/p>\n<p> <\/b>  <\/p>\n<ul>\n<li>\n<div align=\"left\">&#8211; Use analytics functionality to each application you are using to calculate the subscribers to your content across digital channels. <\/div>\n<\/li>\n<li>\n<div align=\"left\">&#8211; These metrics only reflect your potential audience reach and also not all your subscribers would be able see every infographic that you publish.<\/div>\n<\/li>\n<\/ul>\n<p> <b>   <\/p>\n<p align=\"left\">Comments &amp; Social Sharing<\/p>\n<p> <\/b>  <\/p>\n<ul>\n<li>\n<div align=\"left\">&#8211; You can track the comments &amp; their tone for each infographic you publish.<\/div>\n<\/li>\n<li>\n<div align=\"left\">&#8211; A social media dashboard tool like the Hootsuite can be used to calculate the tweets, mentions &amp; shares on Twitter, Facebook, LinkedIn, and Google+ respectively.<\/div>\n<\/li>\n<\/ul>\n<p align=\"left\"><b>     <br \/>Intangible benefits<\/b> are coupled with using infographics as an external &amp; internal communication tool.     <br \/><b>     <br \/>External includes <\/b>Building relationships with media, organizations &amp; influential individuals, experience with your brand and the credibility of your infographic offering insight on your organization as a thought leader across the industry.<\/p>\n<p align=\"left\"><b>Internal <\/b>is based on communication, learning and decision making.<\/p>\n<p align=\"left\"><b><u>Reasons why the Infographics and Data Visualization work are:<\/u><\/b><\/p>\n<ul>\n<li>\n<div align=\"left\">&#8211; An attractive &amp; compelling visualization of data or information you want to share saves people from <b>Information Overload.          <br \/><\/b>&#8211; People usually have a very <b>short attention span<\/b>, so to convince them in this little time, an infographic works &amp; catches people\u2019s eye.<\/div>\n<\/li>\n<li>\n<div align=\"left\">&#8211; Complex information, data, statistics of becomes <b>easy to understand<\/b> when represented visually.<\/div>\n<\/li>\n<li>\n<div align=\"left\">&#8211; People remember only 20% of what they read, so data visualization helps in stabilizing the lowering <b>reading retention<\/b> rates.<\/div>\n<\/li>\n<li>\n<div align=\"left\">&#8211; People are too busy to check the data you publish everyday; by designing something visually enticing, higher <b>engagement level<\/b> can be noticed.<\/div>\n<\/li>\n<li>\n<div align=\"left\">&#8211; <b>People love sharing<\/b> visual imageries or infographics on social media that are easy to grasp rather than the textual posts.<\/div>\n<\/li>\n<li>\n<div align=\"left\">&#160;<\/div>\n<\/li>\n<\/ul>\n<p align=\"left\"><b><u>INFOGRAPHICS on SOCIAL MEDIA<\/u><\/b><\/p>\n<p align=\"left\">Infographics are here to stay in the social media world. Firstly, the visualization of data is the ultimate key to great social media content. On social media consumers have the ability to share your infographics on Facebook, Twitter, Pinterest &amp; Google+ leading to greater engagement levels. Therefore, high definition infographics will be marketed through your readers who would love it &amp; share it.<\/p>\n<p align=\"left\"><b>Readability<\/b> Less is more. Create infographics to speak your brand message, data or statistics. Do not add too many images. Simply, maintain a balance.<\/p>\n<p align=\"left\"><a href=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/07\/image14.png\" rel=\"lightview\"><img loading=\"lazy\" decoding=\"async\" title=\"image\" style=\"float: left;margin: 0px 7px 0px 0px\" alt=\"image\" align=\"left\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/07\/image_thumb14.png\" width=\"214\" height=\"133\" \/><\/a><b>Shareability<\/b> Include your Infographic on all the social media channels of your brand. They can entice a lot of viewers to your brand. When a user likes your infographic, the possibility is either he will bookmark it or share it with his online friends. Therefore, with so many sites linked together, there lies a great potential for your infographic to go viral. Make sure it is unique!<\/p>\n<p align=\"left\"><b>Search Engine Optimization<\/b> Even the SEO experts are exploring the possibilities of a good branded infographic. Infographics are designed for social sharing &amp; are a highly effective form of link bait which can be used to increase inbound link numbers improving a website\u2019s ranking &amp; provide search engine optimization significance.coming to your mind is what type of infographics are loved the most pr work best? Well, it varies from industry or sector to sector. For some sites it might be charts &amp; graphs for their statistical data but for some it might be pyramid or a map.<\/p>\n<p align=\"left\">Whatever it is, it has to be interesting enough to keep the viewer on your site.<\/p>\n<p align=\"left\"><b>In a nutshell,<\/b><\/p>\n<ul>\n<li>\n<div align=\"left\">&#8211; Infographics can be read quickly. Great for those pressed with time<\/div>\n<\/li>\n<li>\n<div align=\"left\">&#8211; Explain complex issues in a simplified visualization version<\/div>\n<\/li>\n<li>\n<div align=\"left\">&#8211; As infographics are mostly vertically-shaped, the module would show a fragment while enabling the users to click to enlarge<\/div>\n<\/li>\n<li>\n<div align=\"left\">&#8211; Research all the facts and statistics<\/div>\n<\/li>\n<li>\n<div align=\"left\">&#8211; Develop and present a logical story.<\/div>\n<\/li>\n<li>\n<div align=\"left\">&#8211; Reference facts &amp; convey the message quickly<\/div>\n<\/li>\n<li>\n<div align=\"left\">&#8211; Draw conclusions<\/div>\n<\/li>\n<li>\n<div align=\"left\">&#8211; Include your URL on your infographic<\/div>\n<\/li>\n<li>\n<div align=\"left\"><b><u>When it comes to designing an Infographic just keep it simple as \u2018Simplicity is the best policy\u2019.<\/u><\/b> <\/div>\n<\/li>\n<\/ul>\n<p align=\"left\"><b>     <br \/>Be clear<\/b> by limiting the information overload     <br \/><b>Think in colour<\/b> as it influences the users in a great way     <br \/><b>Be verifiable<\/b> to display your data a trustworthy source of information     <br \/><b>Appealing to the eye<\/b> is what your infographic should be. Period.<\/p>\n<p align=\"left\">Check out <a href=\"http:\/\/visual.ly\/\">Visual.ly<\/a>, which launched in 2011 &amp; currently hosts more than 16,000 info graphics. It is the world\u2019s largest community platform for data visualisation. Here, the company\u2019s success has been a direct result of the response to the infographics &amp; their ability to tell a story effectively but more importantly, to serve as a useful tool. For few content marketing infographics that work. <a href=\"http:\/\/blog.newscred.com\/article\/1ae4735cbce964d146a98e948559384a\/top-10-content-marketing-infographics\">Click here<\/a><\/p>\n<p align=\"left\"><strong>If you are thinking of how to go about making an Infographic, watch out this space for more!<\/strong><\/p>\n<p align=\"left\"><a href=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/07\/image18.png\" rel=\"lightview\"><img loading=\"lazy\" decoding=\"async\" title=\"image\" alt=\"image\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/07\/image18_thumb.png\" width=\"622\" height=\"527\" \/><\/a><\/p>\n<p align=\"left\"><i>With the growing popularity of Infographics, it is surely going to be the key online success for brands if conceptualized, designed and implemented correctly. As a brand manager how do you value an infographic as a part of your brand content strategy? Would you try incorporating them in your next content plan and measure its effectiveness? We are sure you will be surprised by the amazing outcome of this visual representation. Do share your thoughts.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" title=\"image\" style=\"float: left;margin: 0px 6px 0px 0px\" alt=\"image\" align=\"left\" src=\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2013\/07\/image_thumb12.png\" width=\"180\" height=\"180\" \/>It is strongly believed that a .jpg is worth a thousand .txt\u2019s as it only takes a split second to see a picture and a lot more to read a text. The time has come for brands to visualize their data and convert their brand ideas into Infographics. Let\u2019s see how they can rise with the benefits of Infographics on social media. An infographic, which ideally means \u201cinformation graphic\u201d, is basically a clear visual representation of information or data. Due to their design and structure, &#8230;<\/p>\n<p><a href=\"https:\/\/windchimes.co.in\/blog\/?post_type=post&#038;p=2884\" class=\"more-link\">Continue Reading<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[7,8,9,23,125,25],"tags":[632,672,633,670,673,671],"class_list":["post-2884","post","type-post","status-publish","format-standard","hentry","category-blog-content","category-blog-visibility","category-blogs","category-social-media","category-social-media-marketing","category-target-audience","tag-content-strategy","tag-growing-importance-of-infograohics","tag-infographics","tag-infographics-and-brands","tag-infographics-boost-seo","tag-visual-content-marketing"],"aioseo_notices":[],"views":5223,"_links":{"self":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts\/2884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/comments?post=2884"}],"version-history":[{"count":8,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts\/2884\/revisions"}],"predecessor-version":[{"id":2892,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts\/2884\/revisions\/2892"}],"wp:attachment":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/media?parent=2884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/categories?post=2884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/tags?post=2884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}