{"id":2011,"date":"2012-06-08T09:30:00","date_gmt":"2012-06-08T04:00:00","guid":{"rendered":"http:\/\/windchimes.co.in\/blog\/?p=2011"},"modified":"2012-06-18T17:38:28","modified_gmt":"2012-06-18T12:08:28","slug":"a-social-getaway","status":"publish","type":"post","link":"https:\/\/windchimes.co.in\/blog\/2012\/06\/a-social-getaway\/","title":{"rendered":"A Social Getaway"},"content":{"rendered":"

\"hotel-social-media-reviewpro\"<\/a>Enough has been said and written about how brands from across industries have taken to Social Media to have a greater acceptance in their audience\u2019s mind. Needless to say, hotels and resorts from around the world have utilized this goldmine of a medium to grab their share of the pie too. <\/p>\n

Here\u2019s presenting some of the best award winning Social Media campaigns that have been carried out by these swanky establishments in the recent times.<\/p>\n

Grand Geneva Resort:<\/b><\/p>\n

Among many campaigns that were carried out by the Grand Geneva Resort, this one is particularly catchy. The resort launched a program where all marketing, advertising, PR and events were driven through Social Media. Some of the other campaigns that were promoted via Facebook are as under.<\/p>\n

– A custom Facebook tab was created that allowed fans of the resort to print free lift ticket vouchers<\/p>\n

– The Social Buzz: A tab that lets visitors read up on reviews from various online travel experts like tripadvisor, yelp, orbitz, etc.<\/i> and the buzz generated by some of the esteemed guests<\/p>\n

– Marcus Rewards: A tab that entitles the primary members to enroll for reward points<\/a> by filling up a simple form and signing up for e-mails regarding discounts and updates<\/p>\n

– Grand Geneva Ski: A tab that promotes one of their flagship services, skiing<\/a>. Fans are encouraged to submit their photographs from the mountain top to be shared with all and call for making bookings for the same<\/p>\n

– Fan Exclusive: A tab that informs fans of deals that they can avail on a timely basis<\/p>\n

– Events: This tab is a ready reckoner of sorts for all events that are scheduled to take place at the property along with other handy details<\/p>\n

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Facebook page \u2018Events\u2019 tab<\/u><\/p>\n

<\/u><\/p>\n

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Facebook \u2018Share the Skiing Experience\u2019 tab<\/u><\/p>\n

<\/u><\/p>\n

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Fan Offers on a dedicated tab<\/u><\/p>\n

<\/u><\/p>\n

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Reviews tab<\/u><\/p>\n

To push engagement, a series of videos were also posted on to Facebook and YouTube. For the \u2018free lift ticket voucher\u2019 campaign, the resort also won a 2010 PRSA paragon Award and was selected by Marcus Corporation as the company\u2019s best social media program across 20 hotels.<\/p>\n

Starwood Hotels and Resorts:<\/b><\/p>\n

Starwood\u2019s biggest brand, Sheraton gave away 2100 free nights at 86 new or newly renovated hotels in October 2009. Simultaneously, it also launched a whole new Social Media platform \u2013 \u2018Sheraton Shared Moments\u2019. Through various other existing social networks like Twitter, Facebook, Flickr, blogs and e-mail, users shared their travel experiences with friends and family and public to win a chance a holiday at a predetermined Sheraton property. <\/p>\n

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Sheraton\u2019s Shared Moments social networking site<\/u><\/p>\n

Besides this, the iconic hotel group also has a \u2018SPG- Starwood preferred guest\u2019 as a dedicated campaign running on Facebook and Twitter that give away points to collect for a guest after they check-in with any of their properties. The services and the offers are enlisted on tabs and keep changing like a slide on the tab.<\/p>\n

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\u2018Starwood Preferred Guest\u2019 tab on the Hotel\u2019s Facebook Page <\/u><\/p>\n

Langham Place Hotels:<\/b><\/p>\n

This property benchmarks its standards by giving the \u2018My way My place\u2019 experience to its patrons. It is primarily selling its 3 most prime services: The club<\/a>, the spa and the room<\/a>. With the same purpose on mind, a campaign was launched to shoot 3 two-minute films for each of the property with an iPhone 4s, staying true to its innovative positioning. Not just this, in fact even a \u2018making of\u2019 the videos were shot and shared through various sites like YouTube, youku, Facebook, weibo etc. to give prospective customers a behind the scenes look at the components that went into making of the same. <\/p>\n

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\"langham\"<\/a>
Langham Place Hotels \u2013 Facebook Contest tab for the 3 videos released<\/u><\/p>\n

ITC Hotels:<\/b><\/p>\n

To have a buzz built around cricket in a country like India is fairly easy. To have it integrated with a Social Media to drive engagement with customers a tad bit difficult. Regardless of what would have ideally appeared as a tough nut to crack, ITC hotels nailed it. <\/p>\n

In 2011, when the ICC cricket world cup was is progress, the hotel rolled out a campaign \u2018cricket eLounge\u2019 wherein ardent fans were asked to post their messages on Twitter and Facebook with a mandatory #TCcricketspeak. The messages were then displayed live on screens installed at various locations within the hotels. <\/p>\n

Weekly prizes were doled out for best messages that included a meal for 2 any signature outlet at two at two predetermined properties. To up the ante, a grand prize to the most ardent supporter was handed out to one which consisted of a Welcomebreak at any of the properties across the country. Regular check-in through foursquare also unlocked a beeline of offer. <\/p>\n

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Cricket eLounge campaign on ITC hotel\u2019s Facebook page<\/u><\/p>\n

<\/b><\/p>\n

Club Mahindra:<\/b><\/p>\n

The Chennai Based Resort chain launched a \u2018Verse-a-tile\u2019 contest with a thought of spreading holiday happiness. The campaign aimed at bringing poets and holiday enthusiasts together and put together a line at a time to create a poem. This particular campaign is what is referred to as user-generated content and at the same time highly engaging. A big thumbs up to them.<\/p>\n

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The \u2018Verse-a-tile Effect\u2019 campaign results as seen on the Resort\u2019s Facebook page<\/u><\/p>\n

<\/b><\/p>\n

Ginger Hotels:<\/b><\/p>\n

A campaign that created a dedicated property on each Thursday says enough for a brand like Ginger hotels. The \u2018Traveller\u2019s Thursday\u2019 quiz that goes live every Thursday on their Facebook page requires fans to identify the location of a given photograph. Each week a new photograph is shared and new winners are announced. A couple stay for 2 nights and 3 days at any of their properties nationwide is surely a big incentive that drives fans to put in their best foot forward. Not surprisingly, this initiative proved to be quite a hit by adding about 30-40 odd fans to the brand\u2019s Facebook page.<\/p>\n

\"Travellers-Thursday-Final\"<\/a>
The weekly \u2018Traveller\u2019s Thursday\u2019 campaign on Ginger Hotel\u2019s Facebook Tab<\/u><\/p>\n

How social is the stay in the times to come:<\/b><\/p>\n

Hotels and Resorts have always been symbolic of a getaway, indulgence and relaxation. In a quest towards attracting customers and showcasing their range of services, almost every single player in this industry by now has already fathomed the potential of Social Media. Although, the functional aspect of the service is a common ground for all to play fair and square, the key differentiator will be how one leverages one\u2019s presence on the Social Media that will set them apart from the rest. <\/p>\n","protected":false},"excerpt":{"rendered":"

\"hotel-social-media-reviewpro\"Enough has been said and written about how brands from across industries have taken to Social Media to have a greater acceptance in their audience\u2019s mind. Needless to say, hotels and resorts from around the world have utilized this goldmine of a medium to grab their share of the pie too.
\nHere\u2019s presenting some of the best award winning Social Media campaigns that have been carried out by these swanky establishments in the recent times.
\nGrand Geneva Resort:
\nAmong many …<\/p>\n

Continue Reading<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[10,23,125],"tags":[221,458,460,462,459,461,443,789],"class_list":["post-2011","post","type-post","status-publish","format-standard","hentry","category-brand-promotion","category-social-media","category-social-media-marketing","tag-fans","tag-hotels","tag-loyalty","tag-properties","tag-resorts","tag-rewards","tag-social-campaigns","tag-social-media"],"aioseo_notices":[],"views":5404,"_links":{"self":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts\/2011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/comments?post=2011"}],"version-history":[{"count":5,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts\/2011\/revisions"}],"predecessor-version":[{"id":2038,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/posts\/2011\/revisions\/2038"}],"wp:attachment":[{"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/media?parent=2011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/categories?post=2011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/windchimes.co.in\/blog\/wp-json\/wp\/v2\/tags?post=2011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}