Internal Group Page on Facebook<\/u><\/strong><\/p>\n One of the best examples of social media employment for internal clients is the IBM<\/a> model for social media. The tech giant has had an open policy for social media and has seen employee engagement sky rocketing, providing a much improved work environment and culture in the organization. According to IBM they represent their brand online the way it always has been, which is employees first. The brand is largely shaped by the interactions that employees have with customers. This decentralized social media approach is another milestone in the company\u2019s history\u2014driving unprecedented collaboration and innovation.<\/p>\n Same rule, different tool<\/b><\/p>\n While Social Media makes a good case as a business tool with option such as:<\/p>\n \u00b7 Listen to customers<\/p>\n \u00b7 Promote new products, news, events, etc<\/p>\n \u00b7 Position your organization as thought leaders<\/p>\n \u00b7 Build relationship with new and existing customers<\/p>\n \u00b7 Increase brand awareness<\/p>\n \u00b7 Competition analysis<\/p>\n \u00b7 Resolve Customer service issues<\/p>\n These very tools can be used to build a very good case for using social media for internal customers<\/a> i.e. employees of an organization. All it needs is listening to the other side. The social media tools can be used to:<\/p>\n \u00b7 Listen to employees<\/p>\n \u00b7 Promote new products, news, events which the employees can then benefit from and spread news about<\/p>\n \u00b7 Seek participation of employees in thought leadership program and thus building pride in them<\/p>\n \u00b7 Build lasting relationship with the employees<\/p>\n \u00b7 Increase internal brand awareness<\/p>\n \u00b7 Resolve HR issues<\/p>\n \u00b7 Share classified information and competition analysis<\/p>\n \u00b7 Communicate with employees quickly during crisis<\/p>\n These suggestions are not without base. It has been observed the companies that use social media, achieved year on year improvement in employee engagement of 18% compared to just 1% in case of those who didn\u2019t. (http:\/\/goo.gl\/H4PP4<\/a>)<\/p>\n While the above mentioned points are the broader areas of usage, social media can be used as a collaborative tool within an organization as well. We shall discuss how social media can be used for specific purposes in part II of this blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Organizations are wrestling with questions about how to fend off, fit in with or foster the use of social media by employees. Still, many firms haven\u2019t considered some of the potential benefits of using internal social networks as well as external tools like LinkedIn, Facebook and Twitter.![\"Group\"](\"https:\/\/windchimes.co.in\/blog\/wp-content\/uploads\/2011\/09\/Group_thumb.jpg\")
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\nThese days you can find lots of advice about how to use public social media\u2014such as Facebook, LinkedIn, and Twitter\u2014for marketing your company to prospective customers, partners, and employees. However, companies can gain solid benefits from using social and collaboration tools for internal purposes.
\nSetting up Facebook Groups, Internal YouTube channels, Internal blogs and micro …<\/p>\n