| Topic | YouTube - Getting consumers hooked via the visual medium | |
| Duration | Half Day workshop - 5 hours | |
| Batch Size | 10 participants | |
| Method of conducting the workshop | Live demonstration with all participants connected online & Case Study method | |
| Workshop Conductors
| Windchimes Head Mavens; Nimesh Shah & Sandhya Sadananda
| |
| Topics covered | Introduction to YouTube.- Advantages of online video
| 30 mins |
| Youtube & its Features .- Sharing online videos of key brands
- Uploading videos to Youtube
- Commenting on videos, text and video commenting
- Use of share and rating feature
- Annotations in the videos
| 120 mins |
| Creating a brand specific YouTube channel
- Writing descriptions
- Designing the channel & adding features
| 45 mins |
| Case Study - Indian and International | 60 mins |
| Q & A session | 30 mins |
| Reading Material | - Windchimes Social Media Handbook
- Essentials of YouTube
| |
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