Word of Mouth Marketing has played an indomitable role in brand’s success since time immemorial. Brands that have acquired the status of super brands or cult brands have had Word Of Mouth play a significant role supported by clever communication. People started talking about those brands which led them to gain the top of mind slot at the time of purchase. The trick lied in creating enough talk points about the brand and then getting enough people to talk about them!! Read the Windchimes Social Media Survey report for more information

Easier said than done, won’t you agree? Not anymore. With the proliferation of various social media platforms (See adjoining diagram), there are enough opportunities that brands enjoy to reach out to users. While WoM can be done through offline channels too, it is scale that is difficult to achieve. In the online space millions of users log on to various platforms to seek advice, write their experiences, read reviews and in doing so, end up influencing others and getting influenced themselves in their purchase decisions!

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All this provides ready ground for companies to build their presence online provided they are willing to join the conversation! The big idea is to participate in the online communities and add value to the ongoing discussions and in this process build a brand presence. This is essentially what social media marketing is all about. (Social Media Mktg PPT besides it from slideshare)