Brand marketers, brands and social media specialists are all on their toes to get an idea or insight about the return on investment of their social media marketing efforts for brands. But, rarely anyone would have ever pondered over the question as to, "What is the value of a Facebook brand fan?" Nowadays, Fans on Facebook not only like the page or use the brand, but, they also likely engage more, spend more, and talk about the brand more and are more loyal to the brand. The increasing value of Facebook fans indicates & strongly establishes a point that the social media marketing investments made by brands will garner deeper engagement, commitment & responsibility in the near future.

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Our chosen Blogger of the Fortnight, Arun Prabhudesai is a blogger, Entrepreneur, a photographer and a technology expert. His immense passion in the technology industry, Web and business trends in India inspired him to come up with his blog trak.in. Through his blog he talks about Blogging, Entrepreneurship, Emerging Internet, Web technologies & Development , Web 2.0, business trends & Social Media to name a few. His impressive style of writing and arrangement of thoughts & opinions in his blog entices a lot of readers & professionals to his blog. We insist that you   follow   him on Twitter or be friends with him on Facebook. You may want to join his circle on Google+. You can also connect with him on Linkedin for more serious indulgences. Do check his boards on Pinterest too.

Well, we feel with Fans she definitely meant something else!