"Traditional marketing talks at people. Content marketing talks with them." - Doug Kessler. Rightly said and proved in the past few years, content marketing is the new trend. It is indeed a trend to live by, a trend that brands across the globe have already implemented and have achieved tremendous results. Brands need to create a genuine bond with their consumers by getting in grips with emerging trends in content marketing. Content marketing is the creation of relevant and compelling content everytime, to generate a positive consumer action. If it doesn't instill change, then its just a content. Content marketing trends this year have a lot to deliver in terms of ideas, strategies and actions.

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Our chosen Blogger of the Fortnight, Arun Basil Lal is a blogger, a web developer and an entrepreneur. His interest in the world of technology, WordPress and SEO inspired and motivated him to come up with his own blog MillionClues.com. In his blog he writes about blogging tips, WordPress, web and many more which appeals to a lot of readers and builds an interest in them to visit his blog regularly. He shares his experiences and learnings of the web. He is a complete fun loving person, adventurous and an explorer of new things. The style and touch of perfection that he adds to every article he writes attracts a lot of professionals, readers and bloggers to his blog.

We insist that you follow him on Twitter or be friends with him on Facebook. You may want to join his circle on Google+ or just find him on Stumbleupon. You can also connect with him on Linkedin for more serious indulgences.

With the entire Social Media buzz happening, what if you face something like this?