In today’s information age, where industries are lapping up every opportunity to leverage their presence on Social Media, how can Sports and various franchises be left out? Considering the fact that there are scores of franchises, both established and upcoming, wanting to connect to their fans and engage them to gain their trust and in turn push their bottom and top lines, it seems legit that we review a few of them to see how they are able to bring about a change.

Siddhartha Vaidyanathan, our Blogger of the Fortnight is a classic example of yet another engineer voyaging into uncharted territories and making a soaring career in the field of journalism. Siddhartha’s experience at reporting on a varied range of topics over the past few years has gained him a reputation few can challenge. His unparalleled love for cricket that is reflected through his blog puts him in the same bracket as some of the most revered influencers in the sporting arena. Also, his association with @Kweezzz (a quizzing platform) on Twitter has catapulted him to the heights of twitter stardom.

Follow him on Twitter. Click here to read more about Siddhartha.

This case study highlights how Red Bull Speed link created a buzz and became a talk of the town by effectively using Social Media. Click here to see the case study.