For Human Resource Function:

The rise of social media within the organizations (even with employees) warrants a new approach for employee communication and collaboration. We believe that the days of banning social media in office are long gone. Instead employers must learn ways to optimize use of social media to their advantage.

Social Media can play a very critical role for Human Resource functions in two areas:

1. Increasing Employee Engagement and thereby productivity

2. As a tool for Corporate Recruitment of potential candidates