Mr. President 2.0: Barack (Social Media) Obama – Part 2
Posted by Nimesh Shah | Posted in Case Study, Social Media | Posted on 09-11-2008
Tags: Barack Obama, Flickr, Presidential elections, Social Media Marketing, Twitter, US President, You Tube
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This is the second part of the article on how Mr. Barack Obama used social media to win the presidential elections. Do read the first part of the series
4. Use of Audio Visual Media:
The campaign managers created a page on Flickr where people could see pictures of his campaigns, his personal moments with his family and as a presidential candidate reaching out to people. All these visuals created a sense of him being there everywhere. It gave the opportunity for people to follow his campaign virtually and see the success he was getting in each state.
On his separate channel on You Tube, there are more than 1800+ video snippets uploaded with close to 20 million views. These numbers may still look small when compared to TV but remember all this publicity is FREE. In fact, so famous were Obama’s videos, that it induced Will.i.am to come out with a music video “Yes We Can”
