Posts Tagged ‘Virality’

Catching the viral fever

Viral-VideoYou would have had to be living in a different country to have missed the Kolaveri Di rage. Over the last couple of weeks, everything and anything seems to have led to this one piece of music video. From brand ads to political uproar and even a famous singer’s son making his version of the same, Kolaveri Di has had the spotlight firmly fixed on it. So what are viral videos? What purpose do they cater to? Here is an ...

Continue Reading
5
Dec
2011

Insight in to new Facebook Insights: Part II

Insight in to new Facebook Insights Part I   Continuing our discovery of the new Facebook Insights, we would now look at growth measurement tools that have been incorporated. Section 3: Growth Measurement 3.1 Like Sources Facebook included Like sources in the previous iteration of analytics, but this is now more advanced. This number used to be fairly arbitrary as organic Like sources within Facebook were simply expressed as ‘unknown’: clip_image002 This has now been expanded upon to give a much more accurate view of how people are not only finding ...

Continue Reading
1
Nov
2011

Insight in to new Facebook Insights: Part I

Facebook Insights had always been a handy tool for page owners irrespective of the size they command. It always provided information about how to make the page even better. Last month Facebook launched a new version of Facebook Insight. Many had speculated it to be a paid service, but so far Facebook is not charging anyone. Here is a look at how the insights have evolved. Section 1: Reach Measurement 1.1 Friends of Fans Facebook advertising provides the option to target friends of fans. Essentially this means that the ad will only be shown to friends of people already on ...

Continue Reading
1
Nov
2011