Mr. President 2.0: Barack (Social Media) Obama – Part 1
Posted by Nimesh Shah | Posted in Case Study, Social Media | Posted on 09-11-2008
Tags: Barack Obama, Presidential campaign, Social Media Marketing, Social Media tools, US President election, Windchimes Comm
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(This is two part series article)
I just had to use social media as his middle name. It is important to analyze how Barack Obama could leverage his views and personality to reach out to voters using social media tools. American elections created history of sorts – one and the most obvious one being elected as the first African American as President. Second and not so obvious one being use of social media for his presidential campaign by his campaign managers.
Let’s break it down into steps.
1. Voter Generated Content:
First thing that stood out of the campaign was his website. It allowed the voters and fans to not just learn more about him but also organize meetings and fan clubs on his behalf. Voters could download tools and use them in a manner they felt best to help them organize meetings. There was a ‘download’ section where voters could use donation widget, get campaign materials and Obama badges.
People customized content from his website
