Indian Social Media Landscape

This is a re-post from Microreviews.

The huge success of the first post in the series ‘Social Media Presence of Indian Telecom Majors-Facebook presence’ has excited us infinitely. So, as promised we are coming out with the second post in the series.

Twitter as explained in Plain English was meant to just tell “What are you doing?”. But the marketeres saw the Gold in it. It got used a publishing service and took the marketing world by a storm.

So, Today the microreviews team set out to find how the Indian Telecom Majors are utilizing this service. Microreviews team has already reported in one of its posts how the Indian IT major Infosys Technology closed a deal on Twitter.

I love Facebook.

There I said it. The reason I was having dilemma stating it openly was that till all this while I considered it as one more yuppie social networking site that will die a quick natural death. But I was wrong. And that only makes me happy. Having turned an entrepreneur, I have realized the kind of benefits I have reaped from its features.

So this post is to those features that each of you can use to promote your brand. Use them wisely and you will experience success whichever category your brand may be operating in. Here goes:

This is the second section of the research that we have carried out on social media with respect to India. Do read the first section.

Part 2 – To map out the current usage pattern of social media of Indians

Q5) How much time do you spend everyday on blogs, social networking and uploading photos and videos?

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It is really surprising to note that more than 1/3rd of the respondents spend more than 30 minutes everyday on social media sites.

I am sure you must have read my first five predictions on the socio-economic changes that the world will see with use of social media. The next set of five predictions that I have written are  relevant in the realm of social media medium per se.

1. First time use of social media through Mobile:

Majority of people world over will surf the Internet and social media for the first time in their lives using mobile phones. Mobile phone penetration is increasing rapidly in most countries and along with the its value added features like streaming. In India, close to 10 million subscribers are being added every month. These small towns will skip landlines and opt for cell phones directly. These towns will take technology leap in a manner of speaking. Simultaneously, several companies are in the process of launching social networking sites for mobile. Put these two together and you could see this prediction come true.

I predict that in 2009 itself, several small towns and rural areas will experience Internet & social media for the first time through cell phones and not through computers.

Status updates are here for good. Love them or Hate them but if you are on social networking site, then you can’t ignore them. Status updates work by asking user the question – “what are you doing?” The user’s reply is the update that will appear in his or her profile.

There has been an ongoing debate on whether status updates should be qualified as form of micro blogging. Twitter, one the first micro blogging facility providing company, realized early on that people would want to write micro blog posts. Hence micro blogging allowed the user to answer that question in 140 characters. The appeal of status updates as important aspect of social media spread so quickly, that major social media companies like Facebook, LinkedIn, Google in Gtalk are offering it as a feature.  In fact Facebook even offered to buy out Twitter for that feature.

This is the second part of the article on how Mr. Barack Obama used social media to win the presidential elections. Do read the first part of the series

4.    Use of Audio Visual Media:

The campaign managers created a page on Flickr where people could see pictures of his campaigns, his personal moments with his family and as a presidential candidate reaching out to people. All these visuals created a sense of him being there everywhere. It gave the opportunity for people to follow his campaign virtually and see the success he was getting in each state.

On his separate channel on You Tube, there are more than 1800+ video snippets uploaded with close to 20 million views. These numbers may still look small when compared to TV but remember all this publicity is FREE. In fact, so famous were Obama’s videos, that it induced Will.i.am to come out with a music video “Yes We Can”