Let’s admit it. Social media has radically changed the way content is consumed and enjoyed. Entertainment too, has fallen prey to its charms. Television being the biggest and the most prominent source of entertainment has undergone a sea-change when it comes to doling out programmable content. Leading the pack are the reality shows that have almost single handedly outweighed other scripted programs. And these reality shows provide an excellent opportunity for integrating social media to enhance viewers’ experience.

It’s important to understand how social media marketing is gaining ground in today’s times. By following four basic principles, social media marketing positively impacts the consumers on behalf of the brand. Let me start by listing down the basic principles of social media:

1.    Seeking User Participation,

2.    Building Value for the community

3.    Allowing User Generated Content (UGC) and

4.    Listening to people’s point of view