Who is afraid of Social Media? – Part 3
Posted by Sandhya Sadananda | Posted in Corporate Communications, Employee Relations | Posted on 31-12-2008
Tags: Corporate Communications, Employee Relations, internal communication, PR, social media and employee relations, social media and internal communications
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Now that you have read part 1 and part 2 of ‘Who is afraid of social media’, hope you enjoy the last and final part of the series as much as the earlier ones.
- ‘We don’t know if our workforce will be excited about social media’
A very valid concern. Sometime employees might just not be ready to embrace social media and its toolss. However, one needs to remember, that most of the younger workforce have already embraced social media to a large extent and the others will too, given time and encouragement.
It might make sense to start the reluctant workforce on some simple social media tools, hand hold them and provide continuous encouragement and demonstrate the value. Tough isn’t it… but who said life was easy?
Other ways to ensure participation would be to encourage top management to actively use social media and be ‘visible’ in their efforts. Develop internal ‘evangelists’ to demonstrate the benefits and spread the good word on your behalf.
