Indian Social Media Landscape

Mark Zuckerberg, opened up advertising on Facebook last year taking the approach of ‘social actions’ of its users. He explains it in his press release that “The core of every user’s experience on Facebook is their page and that’s where (all) businesses are going to start as well. Social actions are powerful because they act as trusted referrals and reinforce the fact that people influence people. Social Ads can appear either within a user’s News Feed as sponsored content or in the ad space along the left side of the site.” (Read: Are Facebook ads conversational marketing?)

If you become the ‘Fan’ of a product that has Facebook profile, then that product can insert your name and profile directly into their pitches. According to Facebook, a user has to take a “social action” in order to trigger the appearance of their name and picture in an advertisement. This is not restricted to only becoming a fan of any product. According to Facebook spokesperson Brandee Barker, that could be almost any activity that the user does on Facebook, “such as the download of an application and the acceptance of a friend request.” It could also include becoming a “fan” of a business by clicking a link on that company’s Facebook page.

Unless you have been living in the caves of Afghanistan, it is likely that you would have heard, if not become a registered member, of Facebook.

Mark Zuckerberg, the 24 year old boss of Facebook opened up advertising on Facebook last year taking the approach of ‘social actions’ of its users. He explains it in his press release that “The core of every user’s experience on Facebook is their page and that’s where (all) businesses are going to start as well. Social actions are powerful because they act as trusted referrals and reinforce the fact that people influence people. It’s no longer just about messages that are broadcasted out by companies, but increasingly about information that is shared between friends. Social Ads can appear either within a user’s News Feed as sponsored content or in the ad space along the left side of the site.”