Statistics on Indian Social Media Landscape – Part 1
Posted by Nimesh Shah | Posted in Essential Series, Social Media, Social Media Research | Posted on 02-01-2009
Tags: Indian social media landscape, nimesh shah, number, research, research tools, results, Sandhya Sadananda, Social Media, Social Media Marketing, statistics, surveys, Windchimes communication
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Windchimes wishes its readers a very exciting and adventurous 2009
There is absolute dearth of statistics on social media with respect to India or Indians. It is important to understand the prevalence of social media in our lives. There are studies indicating that close to 40 mn Indians are online. But really nothing beyond that!!
So what are these people doing online? How important is social media to them? How do they consumer social media? How is social media impacting the purchase behavior? How can marketers leverage social media platforms to reach out to their potential consumers. We carried out research to find out answers to these questions to help us understand and give an insight from an Indian context.
The research data that we are presenting is representative of 3 Indian cities; Mumbai, Delhi and Bangalore. While we have received responses from people from other cities but they weren’t statistically significant. The responses have been collated as whole and not individually of 3 cities.
