Posts Tagged ‘Recruiment’

How your Personal Branding on Social Media Affects your Recruitment Possibilities

Friday, September 11th, 2015

clip_image002If you are still under impression that only your resume and technical & communication skills are considered while recruitments, you need to revise your assumptions, especially if you are a job seeker and active on various social media platforms. Your social media activities have a major impact on your recruitment possibilities.

Gone are the days when potential recruiters would just study your resume, talk to your recommenders, test your technical skills, interview you and hire you right away. Today, as soon as you are shortlisted for a job position, your social media profiles are scrutinized to peek in your lifestyle. The practice is a convenient way to understand the candidate, his/her association with people and basic lifestyle choices.

clip_image003If a company has strict policies against internet and smartphone usage, it may want to avoid a social media addict who updates his whereabouts and activities every hour. Similarly, posts about hating Mondays and weekdays can put a negative impression about your professionalism and passion for work. The smart way to get through the social media scrutiny could be narrowing the industry you want to join, studying the basic criteria of judging a candidate’s personal branding by the firms and designing your personal branding strategy accordingly.

For a firm relying highly on LinkedIn profiles, you can keep posting your professional and academic achievements regularly and get recommendations from industry influencers. Similarly, for a marketing job or leadership position, you can voice your opinion about latest happenings regularly on Twitter, and let them know that you like getting engaged in social conversations.

clip_image005There are certain don’ts and no-no’s too that you should always take care of while posting stuff on social media. Writing a post about how you felt after a hangover, a rendezvous with local police, caste-race based comments, supporting use of abusive language, etc. are the things that might land you in trouble. What can help you authenticate your profile can be your posts and pictures of doing the tasks for the social causes that you have signed up for in your profile introduction.

You put your best step forward when you are appearing for a job interview and try to appear perfect in every aspect that you are judged upon. This is exactly why your personal brand on social media should stand a testimony for everything that you claim to be.

Who’s Your Next Best Hire?

Monday, February 9th, 2015

image Life is about changes, challenges and victories. To sum it up it’s a roller-coaster ride with ups & downs each day. We all have infinite potential within ourselves. All we lack is the ability to tap that reservoir of opportunities that exist within our life. Hence, here we have a beautiful piece of article written by our HR, Vasudha Misra Agnihotri.

Let’s see what she has to share!

 

As most people say, Motherhood is a challenging and enriching experience and so rightly it happened with me.

Each day starts off with a new adventure and ends with new experience. A lot of new moms often end up giving up their career because they often find it difficult to balance out their home and work life.

It’s time that we break the myth that only a dedicated mother can be the best mother. Today lakhs of young mothers are driving the change by starting their career in social and digital media agencies.

Our lives are constantly revolving around social media platforms so be it 12 years or 70 years, we see each one of us plugged on to our smartphones either chatting or visiting profiles of our long lost friends.

Such interesting and vibrant is this field with budding talents and creativity. So where’s the space for new moms? Well, the new mom is the new set of target employee that brings a new flavor to this field.

The pros of working with a social/digital media agency like Windchimes Communications is that it gives you flexibility and opportunity to work things around as per your schedule and availability and that’s one of the reason why it is becoming a popular career choice amongst the new mothers.

The competency and strength that a new mom will bring on board is her ability to multi-task, adaptability, ready to re-learn and handle difficult pressures and deadlines. Don’t we think it’s the perfect combination of ‘chai with bun maska’ to have on-board & handle the bunch of new talent?

She has seen it all and they are ready to take it all!! The new talent is full of energy and she knows how to channel their energy. While she will have her own set of challenges but she is now bestowed with best of energies & power to tackle any and every obstacle that comes her way.

In my opinion, the best target hire for mid to senior level hiring should be a new mom who is willing & seeking for that growth and wants to bring the change – not only for herself but for the organization she would be a part of!

For more details follow – www.windchimes.co.in to check how they nurture their best talent.

Applying Social Media for Recruitment

Wednesday, June 1st, 2011

A Human Resource personal’s most important task is to hire best available talent for a position that will lead to substantial growth of an organization. Indirectly, the HR role becomes as significant as any other department. Earlier, industry contacts and expertise were the best methods to locate a perfect match. But today, things are a little different.

Changing Playgrounds

While contacts are still very important source for finding a key member for a team, recruiters are also looking to social media and finding success in spotting the right person to hire, regardless of the type of organization or industry they work in.

 

                    Company

(Source: http://goo.gl/xCUAo)

 

Whoever you may be, a job seeker, a professional recruiter or an organization looking to hire, and wondering if social media can help you hire, the answer is Yes! International entertainment giant TiVo reported an 11 percent increase in referrals thanks to social media tools like LinkedIn. The company has also made job opportunities “portable” so that anyone can post, direct message or update their status across major social media platforms.

Improving the Game

What is more, specific job searching tools on social media platforms have also been introduced. This is just an indication of how serious this phenomenon is. TweetaJob is a tool that uses targeting technology to tweet jobs which match the location and career interests of job seekers. This comes out of the fact that just as candidates don’t want to be contacted with irrelevant positions, organizations don’t want their openings to be overwhelmed by other offerings.

 

TweetaJob

TweetaJob Tool for Twitter

 

Where to Play

While such tools are being developed across social media platforms, many recruiters struggle with the options of various social media platforms itself. Which platform to use is something everyone wants to know? While it is obvious that LinkedIn is the global playground of professional and an obvious choice for recruiters and job seekers, one cannot rule out the usage of other platforms. With social media, everyone has a particular platform that they are most similar with and vocal on. Someone on Twitter may well be as much the right choice even of s/he is not on LinkedIn.

 

                      Jobvite_social_media

(Source: http://goo.gl/xCUAo)

 

Going Global

Another advantage of using social media tools is their global potential. One post can reach across the globe in matter of seconds thus giving a healthy exposure to your requirement as well as your organization. This works at two levels. First, an economical way of hiring from across the globe with proper background knowledge about the candidate. Second, the talent is rechargeable and in infinite quantity if you know where to look.

Hidden Benefits

While there are benefits of recruitment through social media which are evident, there is another benefit that comes as a part of the process. Through the usage of Social Media for recruitment, organization tends to build a better relation with people. Since it’s an interactive medium, the recruiter and the candidate engage in one on one conversation thus making it more conducive to a positive result.

Get into the Gear

It may be pointed that while the hiring manager looks for the right candidate, having the right profile too is very important. A complete profile with a display picture and all the professional details on LinkedIn acts like a digital resume open for anyone looking to hire. Similarly, a good twitter interaction can help in showing your charming personality to potential recruiters.

 

linkedin-profile

Complete Profile on LinkedIn

 

Conclusion

While it can be said that in no ways, Social Media Recruitment can be the only method of recruitment in an organization, but it can surely be one of the most viable method to contact people who can fit in to the company. In a survey conducted by us, we found that 48% of the respondents have been contacted for jobs via different social media platforms. Of these, almost all had an offer made to them via LinkedIn and few of them even had offers through Twitter and Facebook.

 

FB Poll

 

Facebook Poll (above) LinkedIn Poll (Below)

 

LinkedIN poll

 

Thus, it is safe to say that although Social Media recruitment is yet not mainstream process, it is surely gaining popularity. And no one platform can cover all the possibilities that you can avail of.