Indian Social Media Landscape

In one of our earlier blog post, we had explained the use of online videos for the brand. The post explained the distinct benefits this medium provides for each brand. We shall illustrate that with a case study of an Indian Client – Kaya Skin Clinic.

Indian Case Study:

Kaya Skin Clinic offers specialized and customized skin solutions (products & Services) to its consumers. They were pioneers in their field as they introduced scientific approach towards skin care treatments. Today, Kaya skin clinics are present all across India and in key Middle East markets.

One of their service offerings is Kaya Bridal. We had decided as part of social media strategy to engage with its consumers by creating visual content. It was important for the customers to understand the process and benefits of it especially during their special occasion of marriage.

Videos are an integral part of our communication. The impact of Audio Visual content is far more effective than Print or Radio or Outdoor as a medium. The problem lied in the cost of making videos and importantly airing them on TV channels.

All that underwent a change thanks to YouTube that first introduced a platform for user generated videos to get uploaded online. Users found a channel for themselves to express their thoughts, opinions or just their most memorable moments. Working on the basic human premise of ‘15 minutes of fame’, the concept caught fancy and soon there were millions uploading their videos for people to watch. As on Mar 2008, there were close to 200,000 videos being uploaded every day!!!