Indian Social Media Landscape

This post is being re-blogged from Microreviews. The Indian Telecommunication Industry is considered one of the most competitive as well as most marketed industries in the world. Cheap rates and brilliant advertisement campaigns have become synonymous to Airtel, Vodafone and Tata Docomo. So, with all this in mind Microreviews set out to check the social media (the in thing as they say) presence of the major telecom players in India.

Microreviews starts this journey with Facebook.

• Bharti Airtel : There are apparently three or four facebook pages which Airtel has. One of these has around 10000 fans which is a big number by Indian Social Media standards. The page seems to have quite a few details of the offers coming out and stuff but doesn’t seem well maintained at all. The display image is of a person, who I really don’t know and I expected to see the Airtel Logo at the place of that pic. Going to the information section gives you a shock. It is apparently the page of Airtel Srilanka. The other pages of Airtel India also fail to impress and can be found here. Coming to facebook groups of Airtel now, they seem to be dominated by Airtel Srilanka again. The facebook group of Airtel Srilanka can be seen here and here. Both seem quite active. However, when I apparently go in for the Airtel India’s facebook group, they have got their website wrongly stated as http://www.airtel.co.in . It suddenly seems that this facebook group does not belong to Airtel at all. There are a couple of other groups, which may or may not belong to Airtel and can be seen here. I did find out a facebook game by name Airtel Special 5 and did not feel like taking it. Airtel Srilanka, overall seems to be doing better than Airtel India as far as facebook presence goes.