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Marketing through 140 Characters–Part II

Continuing on Marketing through 140 Characters, in this post, we will discuss about the three broad and distinctive areas where twitter marketing can be used. These are: 1. Sharing information 2. Gather market intelligence and insights; and 3. Build relationships with people who care about the brand   Sharing...

Essentials of a website – Part 4

Posted by Nimesh Shah | Posted in Essential Series, Website 1.0 & 2.0 | Posted on 24-10-2008

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This is the concluding post of the series on essentials of a website. Do read the first, second and third segments of it.

We continue with our learnings:

1. Analytics for your website

Analytics is HTML code that you enter in your website scripts that records the number of visitors on your site. Along with that it gives out other data points like amount of time they spent on the site, which pages did they visit, the bounce rate, how many of them were unique visitors etc.

There are expensive tracking tools available that you could use or do with free ones like google analytics. This is completely dependent on your need. We felt that google analytics did the job pretty well.

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