Posts Tagged ‘Facebook Pages’

Facebook Timeline versus App Contests

imageWith timeline contests brands could ask users to enter with a like, comment or posting a message on the page. A ‘Like’ here can be termed as a sort of voting mechanism. Though it appears small, but here the barrier to entry is very small as fans can enter with a single click. And if brand managers wish to engage with their existing brand fans then this is a great way to do that. Where contests through apps encourage collection of email addresses, new likes and all such details, wall or ...

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15
Oct
2013

The Significance of Facebook Brand Fans

imageWell, there is no set idea to place a value on a single Facebook Fan. It totally depends; as all fans differ in their worth and the way a brand builds engagement on the page determines the potency of a fan. There are different categories that help in analyzing the effectiveness of a fan, who basically turn out to be either influencers, purchasers or the engaged ones. The value (in actual terms) of a brand’s fan base totally depends on how much ...

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16
Sep
2013

Insight in to new Facebook Insights: Part II

Insight in to new Facebook Insights Part I   Continuing our discovery of the new Facebook Insights, we would now look at growth measurement tools that have been incorporated. Section 3: Growth Measurement 3.1 Like Sources Facebook included Like sources in the previous iteration of analytics, but this is now more advanced. This number used to be fairly arbitrary as organic Like sources within Facebook were simply expressed as ‘unknown’: clip_image002 This has now been expanded upon to give a much more accurate view of how people are not only finding ...

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1
Nov
2011

Insight in to new Facebook Insights: Part I

Facebook Insights had always been a handy tool for page owners irrespective of the size they command. It always provided information about how to make the page even better. Last month Facebook launched a new version of Facebook Insight. Many had speculated it to be a paid service, but so far Facebook is not charging anyone. Here is a look at how the insights have evolved. Section 1: Reach Measurement 1.1 Friends of Fans Facebook advertising provides the option to target friends of fans. Essentially this means that the ad will only be shown to friends of people already on ...

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1
Nov
2011

Social Universities

The question about digital technology and its place in academia is one that is yet to be clearly answered. Understanding the benefits and costs of using digital technology is crucial when deciding if a particular tool, site or package may be used in universities.               Harvard Twitter Harvard University Twitter Handle Universities are constantly exploring new ways to use social media to fulfill their missions of engaging and sharing knowledge with their constituents. Here we look at few ways in which universities can use social media without distracting ...

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15
Oct
2011