Indian Social Media Landscape

The title is borrowed from the traditional proclamation – ‘The King is dead. Long Live the King’. What is basically meant (and I am taking this from Wikipedia) is that in certain monarchies of France and England, the transfer of sovereignty occurred instantaneously upon the moment of death of the previous monarch. In this blog post, I am using it to highlight that how a stand alone non interactive website (basically 1.0) is dead and without fail, its time for websites powered by social media (Websites 2.0) to take over!!

It is very common to see companies scrambling to get their website up. In few cases, some basic essentials of website are missing, but in most the marketers have no clear agenda on why they are building one. It’s not too surprising to see websites being made because it is a standard launch activity to do. It is more like a job in the task list at the time of product launch. The brand manager gets it executed because it was expected out of him or her.