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Who is afraid of Social Media? – Part 1

I find most corporate communicators are wary of social media when it comes to Internal Communications. While they are more than happy to embrace social media otherwise; when it comes to marketing to the internal consumer, a very important constituency in any good communicator’s plan, they will not...

Use Facebook to promote your brand

Posted by Nimesh Shah | Posted in Blog Visibility, Brand Promotion, Essential Series, Facebook, Social Media | Posted on 08-02-2009

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I love Facebook.

There I said it. The reason I was having dilemma stating it openly was that till all this while I considered it as one more yuppie social networking site that will die a quick natural death. But I was wrong. And that only makes me happy. Having turned an entrepreneur, I have realized the kind of benefits I have reaped from its features.

So this post is to those features that each of you can use to promote your brand. Use them wisely and you will experience success whichever category your brand may be operating in. Here goes:

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Social Media Terms

Posted by Nimesh Shah | Posted in Social Media | Posted on 25-10-2008

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We got several ‘thank you’ mails post our blog post on explaining blog terms. We feel humbled on that and would like to continue with one more such explanatory mail on social media. As the term catches on, it becomes important to clarify all the related jargon that will flow along with it.

Here goes few of them:

Community – It is a group or forum of people with some similarity between them (could be same city, school, interest, hobbies etc) come together on social networking site or any other platform and share their ideas and views. Join our Windchimes communities on Linked In and Facebook

Keyword – The word that a user enters into a search engine to gather information on.

Link – An element on a web page or blog that can be clicked on to move on to another page or another section of the same page.

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