The Evolution of Augmented Reality & Brands!

Posted by Nikita Virdi | Posted in Blog Content, Blog Visibility, Blogs, Social Media | Posted on 16-06-2014

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clip_image002What is Augmented Reality? Augmented Reality is a digital technology that covers images or video over physical objects. AR provides all types of information such as location, visual, audio, heading, and acceleration data, and opens a way for real-time feedback. Augmented Reality bridges the gap between physical or traditional means of advertising and digital experience, in turn empowering brands to engage with their customers and get greater business results in the process. With the active convergence of mobile, social and context, augmented reality can turn out be a great app for sure.

Social Media Trends to look out for in 2012

Posted by admin | Posted in Brand Promotion, Predictions, Social Media, Social Media Marketing, Social Media Research | Posted on 02-01-2012

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2012 trendsThe year 2011 has borne witness too many ups and downs and dynamism in the world of Social Media. Radical changes in the interface for two of the most ubiquitously popular Social networking sites, Facebook and Twitter, Klout’s remarkable drop in the ranks, Google+ and Facebook in close encounters, viral videos being recognised as a potent medium to catch eyeballs, augmented reality entering the Social Media Space et al.