Posted by Nikita Virdi | Posted in Blog Content, Blog Visibility, Blogs, Social Media | Posted on 16-06-2014
What is Augmented Reality? Augmented Reality is a digital technology that covers images or video over physical objects. AR provides all types of information such as location, visual, audio, heading, and acceleration data, and opens a way for real-time feedback. Augmented Reality bridges the gap between physical or traditional means of advertising and digital experience, in turn empowering brands to engage with their customers and get greater business results in the process. With the active convergence of mobile, social and context, augmented reality can turn out be a great app for sure.