So the timeline for brands is finally here. After months of speculation about what all will it bring with it, we now know that the platform is all set to undergo another major shift in communication pattern. Emphasis will now be on visual creative and storytelling. We analyze the changes that the platform will see in this article.

Getting Covered

The most noticeable change that anyone would see is the huge space that is going to be available right on top of the page to put up a cover photo. The size of the cover photo is 810×350 pixels. In a way, this is the largest available space that Facebook has ever given a brand to reach out to their audience.

Aviation industry is probably one of those sectors that amalgamate tourism, hospitality and infrastructure industries within one hot furnace and accounts for a major chunk of the world’s economic churn out. In a manner of speaking, Captain Anup Murthy, our Blogger of the Fortnight, who has over 25 years of experience in the field of aviation, has justifiably contributed to this ever growing sector in ways more than one.

Aviation industry has always looked at doing things in their marketing plan that can match the service quality that they offer in their flights. With increasing cost of advertising and marketing, innovating in these areas would only add to the ever increasing cost of the industry. Social Media, hence, has emerged as a very feasible platform for the industry.

Getting your routes right

Social Media engagement has allowed airlines to create awareness about their flight route. Effective planning has not only made the brand come out with better recall but also enabled an increased awareness of its network.

Minu CP. is an architect and planner by profession and is the co-founder of architectural firm ‘Ravi and Minu’ based out of Bengaluru, India. With more than a decade of invaluable experience in the construction/housing and development sector, Minu has successfully been able to spread her expertise through her blog that she manages alongside her daily routine.

This is 21^st century. Here, we pin our interests and how? Pinterest, one of the fastest growing social networking platforms in the recent times, boasts of acquiring close to 12 million unique users in a little over a month and is already creating shockwaves across the web.

Touted to be one of the hottest start ups, Pinterest that came into being in March 2010 has lots in its arsenal to be claiming so. As Wikipedia puts it across, ‘Pinterest is vision board -styled social photo sharing website and app where users can create and manage theme-based image collections.’