Siddhartha Vaidyanathan, popularly known as Sidvee, is a journalist based out of greater New York City area. Having said that, to bracket Siddhartha as just a journalist would be a gross understatement. Sidvee, who has by now, already earned the distinction of contributing to Forbes, Chicago Journal, The Daily Telegraph and BBC world service is an avid cricket enthusiast. Something that doubles his credibility is the fact that he had previously held the position of an Assistant Editor at ESPNcricinfo for almost half a decade. He is currently engaged as a reporter with Bloomberg News. He has also been instrumental in setting up the popular quizzing platform on Twitter bearing the handle name @kweezzz, for general and brand specific quizzes.

Sports and sporting events have always been at the nerve centre of media attention. In current times we have seen the gradual transition of the media providing spotlight to various sports for mass entertainment to a whole gamut of revenue generating sports franchises cropping up that have relied on social media to reach out to their fan base. We will be taking a closer look at how the various league franchises are placed in the Social Media. Be it the English Premier League (EPL), National Basketball Association (NBA) or the one closer home, Indian Premier League (IPL), they have all been heavily present on various social networking platforms and engaging with their fans and prospects.

Amith Prabhu writes a blog like many other tech savvy individuals do. But what makes him a commendable blogger is the fact that his blog addresses and touches upon various facets of Crisis and Communication management, Employees engagement, Brand positioning, Media relations and Strategic planning, all under one roof.

Amith sees himself as a Public Relations practitioner who loves electoral politics, fascinated by brands and enjoys philosophy. Most importantly, the buck doesn’t just stop there. His blog also accounts for much talked about topics of prominence and opinions pertaining to and not just restrictive to, happenings and trends but also sporadic posts about his own personal life as well.

While medical marketing is something which needs to follow a lot of guidelines and regulations, health awareness and patient engagement are possible areas where social media can be employed. With exploding usage of social media, a time where your doctor’s twitter handle is part of your emergency kit is not far away.

A real case in point being that of a simple tweet from a user suffering a heart attack that led to hundreds of tweeter responding to it and guiding him on how to stabilize himself before paramedics could reach him. With unlimited resource available on the internet, help can be only a tweet away.

Healthcare facilities and pharmaceutical products are a very touchy area for most marketing specialists, especially when it comes to advertising and promoting them. Talking about various developments in the field of medicine, hospitals and healthcare however, is not.

Dr. Kumaresh Krishnamoorthy, who dons many hats when it comes to his illustrious career, is currently a Senior Consultant in ENT and head and neck surgery, Neurotology and Cochlear Implantation at Nova Medical Centers, Bengaluru. Besides, he is also a visiting consultant at the Apollo Hospitals.