Windchimes Communication

Supercharge Your Brands With Videos

imageWe have landed into the generation where everything is transforming into digital; even the experiences! And in this experiential era, videos can do miracles for your inbound marketing. Videos, particularly YouTube provides referral traffic in terms of user engagement, retention and referrals. Videos can be tremendously beneficial for your inbound marketing attempts. In this time of digitalization and experiences, videos certainly dominate the marketing strategies. What you need to know are the steps towards charging all your marketing efforts with videos and connect with your consumers by appealing to their interests. Videos ...

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17
Oct
2014

Bloggerati of the fortnight: Varun Krishnan

imageCurrent Position and Organization: Blogger, Founder and CEO of FoneArena Educational Background: St. Michael’s Academy Blog Name: FoneArena.com     Varun Krishnan, residing in Chennai, Tamil Nadu is the blogger, Founder and Editor-in-Chief at FoneArena.com, which is the leading Mobile Phones blog in India. Varun is probably one of the biggest fans of mobile phones and gadgets. He is currently in his mission of finding the ‘perfect phone’, so he ends up buying almost all the phones that make its way into the market. When Varun was in his college, he wanted to purchase a cellphone. He ...

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17
Oct
2014

Mobile Marketing: The Next Big Thing to Capitalize On!

imageAs the days are passing by, more and more innovations are happening. And these innovations bring along, an array of opportunities for all the mediums that brands can integrate into their marketing strategy. Among these, one of the most evolving mediums now is ‘Mobile’. Most of you would agree on this as Mobile advertising now, is not only considered as the second screen by most brand evangelists, but is also being looked upon for capitalization. As mentioned earlier, mobile is one of the fastest growing platforms for commerce and keeps the consumers ...

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2
Sep
2014

Bloggerati of the fortnight: Bhumika Thakkar

imageCurrent Position and Organization: Chartered Accountant, Company Secretary, Certified Financial Manager, Blogger Educational Background: The Institute of Chartered Accountants of India Blog Name:  newlove-makeup.com     Bhumika Thakkar is a Chartered Accountant, Company Secretary and a Certified Financial Manager by profession but a Beauty, Fashion and Lifestyle Blogger by passion. Based out of Mumbai, she is blogging since almost 4 years now. Bhumika’s love for makeup, skin, fashion and all things pretty inspired her to come up with her blog newlove-makeup.com. Its basically an Indian Beauty, Fashion & Lifestyle Blog that covers posts on makeup brands, skincare ...

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2
Sep
2014

Branding & Marketing: The Online-Offline Blend!

Blog ImageIn this constantly changing world of marketing, advertising and branding, a very simple Google search has the potential to reveal all trends that the industry can experience in times ahead. Few trends are already in the process of shaping up the route of marketing & branding and few are emerging gradually. The first quarter of this year has already witnessed few of the major developments in the social and digital landscape; one of these innovations being; the ...

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5
Aug
2014

Bloggerati of the fortnight: Deeba Rajpal

Bloggerati-DRCurrent Position and Organization: Food Blogger @ Passionate About Baking, Freelance Food Writer, Recipe Developer & Tester, Food Styler Educational Background: Delhi University Blog Name: passionateaboutbaking.com     Deeba Rajpal is a freelance food writer and blogger, recipe developer and stylist from Gurgaon. Food has always been her passion and hence in order to express her passion for food styling, food photography, recipe development, product reviews and a lot more, she came up with her blog passionateaboutbaking.com. ‘Passionate About Baking’ is a recipe ...

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5
Aug
2014

Experiential Marketing – Significance & Benefits!

Blog ImageIn the last blog we threw light upon how Brands & the Rise of Experiential Marketing can lead to a greater and personalized brand awareness and engagement, leading to a much stronger brand loyalty. Experiential marketing, thus, leads to offering positive experiences to people about a product or brand, which of course they find more interesting and memorable than an advertisement that simply says, ‘buy this!’ There lies a huge difference between making noise and making a lasting impact. A ...

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21
Jul
2014