Indian Social Media Landscape

This post is in continuation with the last one where we were announcing a series of changes at Windchimes. Since our inception in October last year, the social media landscape has undergone a wide change. We decided to capture our learning from the work we have carried out for our clients and new trends in this field on our website.

Also to carry on with our tradition of providing value to readers, we have compiled a social media handbook which is Free to download. A simple 3 step registration and you could have your very own copy of it! The handbook cover a variety of topics on social media – some of it quite basic to get the users new to this medium up to speed. It also dwells upon the principles that this medium adopts along with in depth discussion and examples of each platform.

Our other changes on the sites have originated now from the endless discussions we have had with our clients on social media – resolving their queries and citing out Indian case studies and examples. We have started offering several new services too and you would get a hint of that along with the workshops that we undertake.

The time to write this post came sooner than I had planned. Like most new ventures, Sandhya and I too started Windchimes (in October ‘08) with business plans for the first six months and then for next 3 years. Six months because, in India, our financial year starts in April. We were not completely sure of the assumptions that we had made for making those and had to play it by the ear.

And well, it turned out to be better and soon we were out looking for a big place to set up and grow our business. That by the way, in Mumbai is never easy. We did find a place to our liking and parked ourselves here. What worked out better were the mavens we got on board – a young bunch of exciting people full of passion and energy!

Diwali, the festival of lights, always brings with itself a mood of festivity and celebrations. No amount of sub prime crisis or Investments banks falling like nine pins can make the scene gloomy. We enjoyed Diwali in a grand way at office along with our friend Werner (and his team) who runs his firm Pink and White consulting. Some glimpses of the same.

It’s ain’t no matter if you are Black or White!!!

Windchimes is as startup as it gets. So we decided to chronicle our journey and give budding entrepreneurs a little flavor of what entails starting off on your own. So pick and choose what works for you and enjoy the rest. We are always on hand for a quick chat if you need any help. You can contact us here.

Today’s post is about Office Space. If you are two people starting out, like in our case, it is always better to have an office of your own. Working out of individual homes just does not work. You need to spend the initial phase getting attuned to each other’s working styles, swapping ideas and thriving off each other’s energy.