Archive for the ‘Windchimes Comm’ Category

How your Personal Branding on Social Media Affects your Recruitment Possibilities

clip_image002If you are still under impression that only your resume and technical & communication skills are considered while recruitments, you need to revise your assumptions, especially if you are a job seeker and active on various social media platforms. Your social media activities have a major impact on your recruitment possibilities. Gone are the days when potential recruiters would just study your resume, talk to your recommenders, test your technical skills, ...

Continue Reading
11
Sep
2015

Television Commercials or Ads on YouTube-What do you choose?

Are brands relying more on YouTube for their advertisements than stereotyped television commercials for their branding? clip_image002[6]When was the last time you watched a television commercial without cursing the show you are watching for making you go through it? Cannot recall? We guessed so. Now, let’s take YouTube. For short videos on YouTube, it is easier to anticipate when exactly an ad is getting over and whether or ...

Continue Reading
4
Aug
2015

Social Media Hierarchy

social_media_communities_mainWhen the social media landscape was formed, the classification of the audience who took part in it was done on the basis of their characteristics and levels of participation. They were classified as Crowd, Connectors, Customisers, Commentators and Creators. With time though, a new breed began to take shape, one that could not be ignored. And thus emerged what are categorized as ‘Social Collectors’. Keeping all of these in mind we have formulated the Windchimes 6C Social Evolution Principle. 6C’s of ...

Continue Reading
1
Oct
2012

When money matters, grow social

Social-Media-SalesPuzzled by the all invasive barrage of social media around you? If you’re working in the finance sector, chances are high that you have more reasons to feel the urge to decipher this behemoth of a tool that marketers all around are raving about. If you are still wondering as to what an organization could do to strengthen their brand’s appeal in the minds of its audience and how, look no further. A comprehensive workshop devised specifically for officials in ...

Continue Reading
27
Jul
2012

Through the Looking Glass

This article of ours was first published in Business Today”s 20th Anniversary edition It was only in 2008 when social media took its fledgling steps in India. 2011 was the year social media got truly established with Indian corporates as 20 million Indians went social! In 2015, we foresee, an exponential growth and significant innovations as 500 million Indians log on given the high mobile penetration and $35 tablets! With so much happening, social media promises to be like the plot of a Bollywood blockbuster in the coming years – full of drama, triumphs and twists. Let’s take a quick peek into ...

Continue Reading
25
Dec
2011

The 3lling Party

For they’re a jolly good team ho! For they’re a jolly good team ho! They’re a jolly good team ho! And nobody can deny. Read on to know why. Singing and bellowing away to glory on the bus to Igatpuri, the Windchimes family ushered in their 3rd Anniversary celebrations with much pomp and show. The team was all geared up for a party like never before amidst the pristine and calm ambience of the hill station.                                     2011-09-30 10.07.14 The treatment upon arrival was nothing short of majestic. Greeted ...

Continue Reading
3
Oct
2011

Answers to a successful Online Brand Relation

In today’s fast paced world, virtual social networking has always strengthened existing relationships, and continues to provide a foundation for border-less communities based on common areas of interest. Some people like to share with others what they know. Some people like to learn by reading questions and answers. Q&A sites offer that kind of information from experts or from everyday people. Q&A sites have grown immensely in the last few years. People are, more than ever, turning to the internet to get quick information about any topic through these Q&A sites. It’s kind of asking your neighbour, coworker or friend a question ...

Continue Reading
16
Dec
2010