Archive for the ‘Website 1.0 & 2.0’ Category

Corporate Website 1.0 is dead. Long Live Corporate Website 2.0

The title is borrowed from the traditional proclamation – ‘The King is dead. Long Live the King’. What is basically meant (and I am taking this from Wikipedia) is that in certain monarchies of France and England, the transfer of sovereignty occurred instantaneously upon the moment of death of the previous monarch. In this blog post, I am using it to highlight that how a stand alone non interactive website (basically 1.0) is dead and without fail, its time for websites powered by social media (Websites 2.0) to take over!! It is very common to see companies scrambling to get their website up. ...

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22
Nov
2008

Essentials of a website – Part 4

This is the concluding post of the series on essentials of a website. Do read the first, second and third segments of it. We continue with our learnings: 1. Analytics for your website Analytics is HTML code that you enter in your website scripts that records the number of visitors on your site. Along with that it gives out other data points like amount of time they spent on the site, which pages did they visit, the bounce rate, how many of them were unique visitors etc. There are expensive tracking tools available that you could use or do with free ones like google ...

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24
Oct
2008

Essentials of a website – Part 3

This third blog post on the essentials of a website continues to share with you our learnings of developing our website. Do read the first and second post 1.    Website Designers We are assuming here that while you will provide the content, you will ultimately hire a designer to put all that up for you. Do a profile check before getting any designer on board. Luckily in this case the work of the designer would be up already as part of somebody else’s website. Understand who will be working on your site. You could also share the sitemap with them and tell ...

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22
Oct
2008

Essentials of a website – Part 2

This is the second in series post on essential of a website. We have learnt several lessons while creating ours and are sharing it here. Do read our first post. 1.  Content of your website Having got your sitemap in place, the next step is to pen down content for all your pages. In terms of time, we would place this as the most time consuming activity. It is essential that one person or a particular set of people only write the content as the tone and manner has to be consistent. The language of the content has to be in line with the ...

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20
Oct
2008

The Backpacking Ninja a.k.a. our photographer!

There are many people who have played the role of guardian angels in our journey towards turning entrepreneurs and starting Windchimes. One person especially stands out – Aparna! A self confessed coffeholic, travel addict and cinema lover, Aparna was our colleague, best buddy and coffee mate from our previous organization. We all quit at the same time, Nimesh and I to pursue our startup dreams, Aparna to pursue her travel dreams and travel to Latin America for six months. Aparna, though she might not admit it, is as entrepreuneurial as they come. How else does  a woman use all her marketing guile ...

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16
Oct
2008

Essentials of a Website – Part 1

We are starting a series of write ups on what has become one of the most important manifestation’s of a company’s identity – its website. In today’s virtual world, your website has become your visiting card that is up for view 24X7. Many prospective clients and investors are forming their first impressions about you and your company by that. Just as you would like to look good before meeting anyone, the same applies for your website. We decided to put down our learnings from creating our website and we hope this will help you when you get down to making yours. 1.  Hosting ...

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16
Oct
2008