Archive for the ‘Twitter’ Category

Brands on Instagram: Its All About Getting Started!

Blog ImageJust like other social networks, brand managers and marketers have shown interest in Instagram too. The simple fact being that, Instagram can also help humanize your business and increase engagement for your brand. Businesses and brands are already capitalizing on this powerful medium. Instagram is highly interactive with a very high engagement rate as users are also active on the go. It allows you to showcase creative content to your customers who can in turn be powerful ...

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2
Apr
2014

How Brands Are Using Vine

imageNot much of a time since Vine has been introduced and it has already exploded to millions of users followed by brands which have started to take notice too. Researchers also say that a branded Vine is four times more likely to be seen than a branded video. With every five tweets a second containing a Vine video link it is undoubtedly becoming popular day by day, but then how can marketers and brand managers explore the platform? Have you employed Vine in your brand’s video strategy yet? If not, then ...

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28
Feb
2014

Social Media & Politics: The New Age Political Revolution!

imageSocial media is changing the way communications happen and has undoubtedly become a major aspect of political campaigns too.Taking you a little into the past, way back in 2008 presidential elections, U.S. President Barack Obama was the first candidate to use it effectively. Since then, the use of this extremely useful platform has grown with the increasing number of people using it to publicize their political views. Leading from Facebook updates to Tweets to YouTube videos and appeals, social ...

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16
Jan
2014

Social Media & Storytelling: A Great Mix!

brand-storytelling-social-mediaThe ultimate reason that defines how a marketer knows what to do in the right way is his understanding of the consumer psychology, where he actually stood a decade or two ago and where he would be few years later. Marketers, yes they do get stuck sometimes with their ideas. They spend millions on direct mail, billboards, print, radio, TV etc. But why? Many of these mediums are already breaking up in terms of getting a genuine attention of ...

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2
Dec
2013

Social Media for Crisis Management

imageWhen told about social media, most brands only think about using it for business and as a part of their marketing strategy. Though in the recent past, some brands have started using it as an essential tool to reach out to their fans and offer customer service. What’s most important is that in any case of crisis or an emergency, social media can turn out to be a great tool for managing the crisis. When we talk about crisis, it can be anything ...

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1
Nov
2013

Moments to Cherish!

5th anniversary_WindchimesSo many new things on the block, loads of new accounts and bag full of outstanding work. This is how the year was and we hope that the forthcoming years bring in success and prosperity too. We are extremely excited! The 5th year is extremely special to us as with this new step that we take into the thrilling year ahead, we would like to thank all those who have been a part of us and have ...

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3
Oct
2013

The Significance of Facebook Brand Fans

imageWell, there is no set idea to place a value on a single Facebook Fan. It totally depends; as all fans differ in their worth and the way a brand builds engagement on the page determines the potency of a fan. There are different categories that help in analyzing the effectiveness of a fan, who basically turn out to be either influencers, purchasers or the engaged ones. The value (in actual terms) of a brand’s fan base totally depends on how much ...

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16
Sep
2013