Archive for the ‘Twitter’ Category

Brands on Instagram: Its All About Getting Started!

Wednesday, April 2nd, 2014

Blog ImageJust like other social networks, brand managers and marketers have shown interest in Instagram too. The simple fact being that, Instagram can also help humanize your business and increase engagement for your brand. Businesses and brands are already capitalizing on this powerful medium. Instagram is highly interactive with a very high engagement rate as users are also active on the go. It allows you to showcase creative content to your customers who can in turn be powerful tools to build brand advocates as images shared on Instagram connect more creatively depicting the brand style and personality.

 

Nowadays, brands are gradually looking up to Instagram for increased engagement with their customers. They are invigorating a sense of excitement and visual treat for them. In fact, Instagram is slowly becoming one of the larger elements of a brand’s marketing mix. This can also be considered as the result of the rise of visual content progressively becoming popular amongst the masses.

What you as a brand or business can do on Instagram?

  • Firstly, have a plan!
    – You can hold an employee Instagram photo contest
  • – Create your company’s Instagram account & share unique photos
  • – You can share these photos on Facebook and Twitter
  • – You can also spread awareness by encouraging customers to take photos of your product or service

Instagram is really good for your Business! You can:

  • clip_image004Promote your products through images and put your message across effectively
    Engage with your followers as customer engagement is very important
  • Competitions and giveaways for those who follow you can be a means of showing some appreciation to your loyal followers
    Behind the scenes pictures of your organization can be shared as people are curious about them
  • Hashtags can be very useful in showing that who is using your products and also promote your brand

 

Not all industries have joined the Instagram bandwagon. But, according to Socialbakers’ latest Instagram performance report, FMCGs and Home goods are leading, followed by alcohol brands which produced the most engagement on Instagram in January, but a drop was witnessed in February. Have a look below:

instagram-jan-feb-2014

Socialbakers, in its report, also mentioned two other brands active on Instagram and climbing the engagement ladder, General Electric and National Geographic.

General Electric (GE) invited six fans and influencers to come up with a marketing campaign and National Geographic plunges into the high-quality photography from the magazine, giving Instagram followers a magnificent look through the lenses of the magazine’s photographers.

For brands to be on Instagram, its not just about being there, but a lot depends on how close you are to your following and what is the interaction rate of your brand with your audience followed by how much you make them a part of whatever you are doing. Here’s something you can follow:

examples

There are a few reasons and tips on why your brand should be on Instagram as mentioned below:

It is easy to find targeted users using keywords. You can search the targeted hashtags and engage with the users who posted it.

It is easy to communicate with your followers as you can mention any user that you follow and they will see it. For example you want to thank your most engaging users on Instagram and give them a 50% discount code of any product in your online store. You can just post it as a picture and mention targeted users using @ (at) sign in the comment section: @username

You can make beautiful marketing messages as pictures. You can share your products, promotions or blog posts through pictures. Few things you should keep in mind are:

  • – Don’t post pictures ONLY about your company
  • – Be creative
  • – Engage users with every picture by asking questions
  • – Reply to all comments with @username sign
  • – Use as many hashtags with targeted #keywords as possible in the caption to a picture

   Source: newmediaforce.com

How much engagement are top brands getting on Instagram?

– Instagram says it has 90 million active users
– Top 3 brands on Instagram are NIKE, MTV and Starbuck
– 23% of active Interbrand 100 companies post more than 50 times a month
– Brands are seeing more than 5600 engagements per photo
– 98% of Instagram photos posted by brands are shared to Facebook
– More than 2 million likes, comments and shares of Instagram photos have occurred on Facebook since the network   bought Instagram
  Source: wishpond

Brands need to set one goal in mind when on Instagram, that is, creating loyal customers who are genuinely interested in your brand. By using Instagram, brands and organizations are able to shift perceptions by showing different aspects of the brand, it tells your brand story in a different way!

Instagram for Business - Copy
Source: sidequik

You might be wondering how images and short videos can work wonders for brands, but think about the lasting impression it creates on the minds of is audiences. With Instagram, brands can showcase their culture, special, offices, new products, events and the faces of the wonderful employees who make it all happen.

Another great thing we can’t ignore is networking. Brands can connect to people and other brands on Instagram through images and engagement. Following back your followers and interaction with them associated with hashtags can help brands reach out to their specific target audiences. Keeping the interests of audiences intact through interesting promotions and not direct selling is very important. Ignoring this fact may lead to an unfollow chain.

Here’s an Instagram secret recipe that might help!

fun facts - Copy
Source: Techcrunch, Followgram

Few examples on how brands leveraged Instagram

1) See how FOREVER 21 got to 1.4 million followers on Instagram in this Infographic

2) Starbucks leverages filters and hashtag functionality to connect followers with the products. Artsy product shots, promotions and discounts are all shared exclusively via Instagram.

Starbucks

3) MTV is a content machine. It utilizes Instagram to drive viewership by showcasing elusive celebrity photos and important announcements

MTV

4) No engagement tactic is left unused on the Red Bull photo stream. The brand initiated promoting athletes, events and sparking relevant brand conversations with hashtags.

Red Bull

What brands need to do is, take advantage of the fact that there are a lot of brilliant people out there who create powerful visual content and learn a lot from them. Are you an Instagram fan? What do you think about this powerful visual marketing element? How do you think will brands explore its complete potential? Well that remains an interesting thing to watch out for in the times to come!

How Brands Are Using Vine

Friday, February 28th, 2014

imageNot much of a time since Vine has been introduced and it has already exploded to millions of users followed by brands which have started to take notice too. Researchers also say that a branded Vine is four times more likely to be seen than a branded video. With every five tweets a second containing a Vine video link it is undoubtedly becoming popular day by day, but then how can marketers and brand managers explore the platform? Have you employed Vine in your brand’s video strategy yet? If not, then here’s an Infographic that depicts how there is a lot more to Vine than you think!

 Vine INFOgraph

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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You can also have a look at:

The 33 Best Vine Videos of 2013
Brands that are using Vine to enhance their social media output
Brands creating skillful, creative Vine videos that make a statement

Vine is constantly revolutionizing the way brands connect with their audiences, allowing them to talk directly to their fans and consumers. It will be interesting to watch the creativity with which brands come up with in this space in the near future. So, are you set to spice up your Brand’s next marketing push with VINE? What are your thoughts on this?

Social Media & Politics: The New Age Political Revolution!

Thursday, January 16th, 2014

imageSocial media is changing the way communications happen and has undoubtedly become a major aspect of political campaigns too.Taking you a little into the past, way back in 2008 presidential elections, U.S. President Barack Obama was the first candidate to use it effectively. Since then, the use of this extremely useful platform has grown with the increasing number of people using it to publicize their political views. Leading from Facebook updates to Tweets to YouTube videos and appeals, social media has become a yet another significant tool for political campaigns and also for supporters. Millions of people, especially youth are actively present on social platforms. Thus, social media opens the doors of opportunity to reach out to and stay connected with voters persistently at a very low cost. This is the reason political campaigns include social media in their marketing strategy.

Politicians, as a part of their social media strategy, create posts to engage followers just like brands do. The main idea is to create content that people share, helps for fundraising purposes, creates awareness of what is happening during elections etc., and to determine where do the candidates stand.

These days Delhi Chief Minister and Aam Aadmi Party founder Arvind Kejriwal, who is followed by more than 1.1 million people on Twitter, deals with it and finds time to tweet and retweet to those with whom he shares his views of a corruption-free society.

Social media is indeed the latest advertising tool for the politicians and political parties of today. An form of advertising, maybe that just influences the right set of people, mostly young people who are always ready to share their feelings on social media to make that difference.

Followed by Kejriwal there’s Narendra Modi, Gujarat chief minister and the Bharatiya Janata Party’s prime ministerial candidate with 3.1 million followers on Twitter. For Modi to shape opinion, this has become an effective tool.

On Tuesday, 14th January, Modi tweeted his picture with Bollywood actor Salman Khan. The two met in Gandhinagar, Gujarat, and flew kites on the occasion of Uttarayan. The same day Modi also wasted no time in greeting all on the occasion of Id-e-Milad. He also wished those celebrating Pongal, Bhogali Bihu and Lohri, all harvest festivals in different states.

The emergence of Aam Aadmi Party, the 2014 Lok Sabha elections and many other political developments happening back-and-forth, the political parties and politicians are ready to watch out for these trends and go to a place where people looking for a change would assemble, and that is Social Media.

If ad sector sources are to be believed, Congress Vice-President Rahul Gandhi will mark his presence on Twitter and Facebook soon. Currently, the 43-year-old leader has no personal Facebook or Twitter accounts, unlike many of his rivals.

Even Agencies such as Taproot-Dentsu and Burson Marstellar are said to have been given the mandate to manage advertising and public relations for Gandhi and the Congress party.

Source: www.afaqs.com

The Current Scenario

Political Campaigns help build a connection with Voters: Mostly, whatever happens on social media related to political campaigns are not interactions or back-and- forth dialogues with voters, but a hope that these posts or messages will get voters to vote in some way. Though candidates may or not be directly replying or communicating on these social media platforms, but they could very well view the responses or opinions on the subjects or issues they post.

imageSocial Media Strategy for the Political Campaign: When one sits back and analyses, one will find that a person’s vote also gets affected a lot depending on the views shared by that person’s friends, family, groups etc., basically that’s the way social media works here.

Today, the time has arrived when people with interests in politics and political campaigns and related stuff are actively subscribing to candidates on social media platforms like Facebook & Twitter and those who aren’t just get to see the posts ‘liked’ by their friends who are politically active. Politically savvy people are a source of information for those without much interest.

A candidate might have millions of subscribers or followers, but because of the viral effect due to social media presence, it may reach to 100 million. Therefore, the use of social media in the political campaigns is not only important but very much critical too.

What Next?

One needs to be on social media, but one cannot be just on it as it’s not just a means to reach out to the desired target group but it should be a part of the major campaign strategy.

The use of social media in the political sphere attracts quick feedback, interaction or policy ideas. it gives an instant read on how something would shape up.

If used to make a good conversation, Twitter is a fantastic medium.

Lastly, if a candidate is on social media, one will have to maintain a certain level of decency & decorum on the same. It’s a great medium and the political parties should use it to clearly put across their propagandas or agendas in order to inform the people or voters about what the party is doing.

Social Media is a very powerful medium & therefore political parties should use it to promote their party and their work. That’s because, with huge number of people and the rising speed of communication, the impact of these campaigns is also high. Your thoughts?

Social Media & Storytelling: A Great Mix!

Monday, December 2nd, 2013

brand-storytelling-social-mediaThe ultimate reason that defines how a marketer knows what to do in the right way is his understanding of the consumer psychology, where he actually stood a decade or two ago and where he would be few years later. Marketers, yes they do get stuck sometimes with their ideas. They spend millions on direct mail, billboards, print, radio, TV etc. But why? Many of these mediums are already breaking up in terms of getting a genuine attention of the users. Well, if you can tell us the last time you were really excited to open an email, or stopped by to look at a billboard or outdoor media or you didn’t forward that commercial then you can surely email it to us.

The value proposition is not the same as it used to be. There used to be a day when consumes were excited to buy a particular item on online stores or ecommerce sites at half the original price, but now you do not show any interest to such offers and actually mark it as spam before it even hits your inbox because you have been already bombarded with lots of them since years now. The solution? What would one do when the ROI of billboards, Television and emails deteriorates in comparison to what it was in the early 90s?

It comes down to a fact that every single marketer is a storyteller, it becomes their job to tell their value proposition, give value and ask for business, what their story is to the customers along the lines of purchase. Period.

And therefore, to be a good storyteller one needs to get the attention of the customer to get that chance. And to be very precise, their attention is shifting, shifting at a very fast pace. Time and attention have now become like commodities which are the most valuable in the game. Now, when you talk about social media, many marketers just treat it like a distribution channel and another medium or way to shower the consumers with the same messages.They are missing the fact that social media networks are the platforms or mediums with actually a two way conversation.

For instance, if one looks at twitter, it is nothing less than a cocktail party of the internet. And what makes one a great cocktail party guest is not talking about oneself all the time. Infact, to be clear more percentage of tweets should engage with other users which in turn brings value to your brand. The truth, rather the ultimate truth is in order to succeed and provide a great value, learn to storytell in each platform (Facebook, Twitter, Pinterest, Google+, Instagram to name a few). The most important thing is to respect and understand the psychology of what makes the Facebook user different from a Pinterest user and more from an Instagram user.

Storytelling is something more than just telling the story about your brand. When it is about social media storytelling, it is way more than just promoting the brands on social media platforms. Authentic brand stories not only symbolize the brand, but are unique and in turn motivate the people to engage with your brand, talk about it, share and ultimately purchase it or entice profits. Storytelling is- knowing in reality what your audiences want. It is very importantly about relationship building. Determining the core story of the brand first will help you know who the audience is, how their interaction with the brand is, what & how many people are talking about the brand, how your brand differs from that of competitors, your social response parameter & time etc.

Tell-Them-Your-StoryPeople find value in platforms and those who cannot tell their stories on today’s social media platforms are the ones that will go out of business sooner or later. Storytelling on social media and marketing have now blended together and play on the fans’ emotions. With these stories, brands connect with atheir readers on a more human level. Future not just holds churning out content but also crafting compelling stories. So are you ready to strike a chord by making your brand voice resonate with the consumers on social media? We all love stories, right? Whether it is around a campfire, or in a room with friends or on a phone call with an old friend, we love it all the time.

If so, then what about leveraging this most basic aspect (of storytelling) of human nature to your advantage on social media?

In order to go ahead with digital storytelling on your social media platforms you need to keep in mind a few things.

Your brand needs to tell a story

In order to stay connected with your audience or customers you need to show your brand’s human or personal side, your brand needs to tell a story. The brand personality should ideally resonate with your fans on social media. While doing so, make sure you don’t make the brand voice too personal and also ensure that whatever you are sharing, you are comfortable with the whole world knowing what you are sharing.

Your brand’s story – Share it!

It’s a normal consumer behaviour that they they usually don’t just buy brands they largely consider the story behind brands too. Highlight your brand’s message, the story & the attributes like you do on your website and blog on social media also. When you post content keeping this in mind, then your communication builds a strong credibility for your brand and makes your content relevant and relatable with the audience.

The best way of storytelling is to actually do that!

Yes, you can do this on Facebook by converting your updates into small blog posts or narrations. And on Twitter also with a limitation of 140 characters too you can be amazing in telling your story encouraging more creativity. Using Instagram is another great way to tell a story. Wonder how? Just post an image with interesting captions.

Consecutive post can be another way

Sharing the posts or tweets in parts makes sharing the story a way more captivating. Consecutive post after post or a tweet-after-tweet fashion works great on social media as it builds positive anticipation for what’s going to happen next.

The next generation audience and even the audience of this generation is acquiring a great level of control over the information they see, talk about and share. Brands, therefore should know the art of creating compelling stories to reach them.

Shifting from messaging to storytelling ensures successful brand stories, just as in the case of Dove’s Real Beauty Sketches which invited around 150m YouTube views in just a few months, in turn leveraging the brand’s awareness and loyalty across the platforms and within the audience.

What Dove did was, it used myth components that matched with the women that have the same thinking.

Here’s a brief description of their storytelling:

  • · The explanation was that the society makes women believe that they are less beautiful than they are.
  • · The meaning was: ‘You are more beautiful than you think”.
  • · The story: Dove showed this through people with whom their audience could relate to.
  • · The result was that Dove’s story was shared across the globe compared to the competitors or other shampoo advertisements.

When brands cast their fans or audience as the hero, their story works best. For example, Apple’s “Think Different” or Nike’s “Just Do It” or for that matter Obama’s “Yes We Can” didn’t have brands talking about themselves but their people and how great they can be. Isn’t it? And this is what excites and attracts the masses these days and inspires them to share your brand content. And will keep doing in the times to come too.

grow_your_social_media_relationships_with_storytelling

Storytelling therefore, is not a matter of a day; it requires great thinking and committed time & effort to be crafted. How strongly do you know your brand’ story? Do you plan to understand your brand’s core story and audience and then create a content strategy keeping in mind the brand’s core? Storytelling on social media holds a great future only if you understand the heart of your brand and tell it in a way that people appreciate it and further share. Do share your thoughts on the same and how have you made efforts to discover it!

Social Media for Crisis Management

Friday, November 1st, 2013

imageWhen told about social media, most brands only think about using it for business and as a part of their marketing strategy. Though in the recent past, some brands have started using it as an essential tool to reach out to their fans and offer customer service. What’s most important is that in any case of crisis or an emergency, social media can turn out to be a great tool for managing the crisis. When we talk about crisis, it can be anything from a negative comment, outrage or publicity.

Well, it’s for sure that you are reading this before you need it, but life is much better and easier if you are prepared for it, right? A crisis we all know can hit anyone anytime but at the same time it’s a smart step to know how to manage as well as prevent any crisis. Apart from all the tools, using Social Media as a crisis management tool can save and maintain a brand’s reputation in a big way.

Using social media as a crisis management tool will help brands across to reach a wider audience in less time. Today, apart from known brands, even non-profit organizations, corporate industries, government bodies and varied sectors are picking up social media and integrating it as a crisis management tool.

Social media in a crisis helps in evaluating the conversations about the brand, analyzing the threat level, set the priority of taking an action and determine how to respond to a crisis.

Let’s have a look at few examples:

After Hurricane Sandy, Justin Auciello created a Facebook page called Jersey Shore Hurricane News to report updates in real time with 191,000 “likes.”

American Red Cross case: In 2011, a Red Cross employee accidently tweeted something personal about drinking Dogfish Beer to its network of 260,000 followers. The Red Cross deleted the post and turned an incident into a fund raiser with Dogfish Beer asking fans to donate to Red Cross.

Café Coffee Day (CCD) was hit with #CCDSUCKS crisis. CCD’s interaction with its fans began like this,

“We apologize for the goof up. This will not be taken lightly.”
“Thanks for letting us know and we are sorry.”
“Give us a number to call. When resolved, we’ll tell everyone about it on Twitter. Publicly.”

Wherein consumers responded: “Why do you need a number to talk? Use Twitter!”

Brand managers took notice of the complete scenario and began saving the brand with supportive tweets like:

“I think we need to give CCD another chance.”
“Opposite to what others think about @CafeCoffeeDay I love them.”

Such a response from CCD saved them.

Burger King: The Burger King Twitter account was recently hacked and the person who gained access to the account changed the name to McDonald’s and began promoting McDonald’s in their tweets. By the time Burger King had regained control of their account and issued an apology, they had gained 30,000 new followers. This led some to suggest it wasn’t a crisis at all, but actually wielded positive results. Either way, it taught us all a lesson in the importance of password security.

Consumer opinions and views spread far easily and very quickly through social media. This is one reason why brands should use social media for building their brand’s reputation.

A lesson that other brands could learn from this crisis situation and the way it was handled is that even an isolated incident should not be ignored by a brand on social media. If a brand comes to know before that such a one-off crisis has arisen, the brand could point out first too rather than being pointed out by the fans.

In a nutshell, a crisis management has three major stages namely:
– The monitoring before an incident or crisis which helps keep things in place all the time
– The responses garnered during the crisis management and the responses after
– The lessons evolved from the complete crisis management using social media

clip_image004

Image Courtesy: oBizMedia.com

On the other hand, for brands which are already there on Social Media, it would be great if brand managers stay prepared and up to date for handling any crisis situation. Have a look at a few things that they need to keep in mind and consistently consider.

  • Monitor: Start with the monitoring first, set up the monitoring tools for reputation management.
  • Plan: Always have a plan in advance: In the middle of a crisis, its not a great idea to decide what needs to be done and who is going to do it.
  • Responsibility Chain: Have a clear, in fact a very clear chain of responsibility across the teams. Establish a perfectly set chain of command within the teams.
  • Crisis Scenario (s): What can be the reason of crisis and what cannot be? Make sure a list of all the factors is made to avoid even a minutest of reasons.
  • Fix Issue, Take Action: Now, this completely depends on what the crisis is and who’s wrong. Depending on the same, plan the action of resolving the crisis.
  • Don’t suppress the issue: Trying to choke or repress the crisis on Social Media is like extreme gas on fire. So it’s better if it’s left to breathe.
  • Track the Source: It’s better to find the actual source and deal with it technically, directly, positively and with subtlety.
  • Review in the end: Later, when it’s all done, go back and review. It helps one to analyze the factors responsible for crisis, how the steps or techniques used during the crisis helped and how a future crisis management plan can be planned out.

Source: tatudigital.com

Using social media as a crisis management tool can help you convert the negative influence faced by your brand or business into a positive one. A sincere and consistent customer service would go a long way in building your brand’s reputation and at the same time creating a good impression on fans or customers. These customers then talk positive about your brand which helps you garner potential customers too.

Therefore, brands hit with crisis should never wait for that moment when the crisis goes completely out of hand. A quick response is very important followed by turning the crisis into an opportunity with powerful techniques one can implement through social media. What do you think? Do share your thoughts with us in the comments below.

Moments to Cherish!

Thursday, October 3rd, 2013

5th anniversary_WindchimesSo many new things on the block, loads of new accounts and bag full of outstanding work. This is how the year was and we hope that the forthcoming years bring in success and prosperity too. We are extremely excited! The 5th year is extremely special to us as with this new step that we take into the thrilling year ahead, we would like to thank all those who have been a part of us and have helped us make it possible. Over the last 5 years, we have had the pleasure of working with some of the amazing clients, people and partners. A lot of great things shaped our existence.

Celebrations began with super fantastic energy and enthusiasm of Mavens at Windchimes.

As a part of our celebration, an offsite trip was organized. Mavens were awarded whacky titles followed by rewards & recognition. Nimesh & Sandhya greeted everyone present there with a beautiful welcome speech and a successful smile. This marked things like, knowing each other, bonding and a quality time well spent with fellow Windchimers!

There were chimes all around in the air, of glory, success and pride. From a great event to games & pool, it was a time well spent. Everybody enjoyed to their fullest – a moment to cherish!

Blog

Click here to glance through more photographs

We now simply relate to the bamboo tree at this stage. As a Bamboo Tree is one such tree that strengthens its roots till the 5 years of its growth & grows slowly. From the 5th year it shoots up tremendously. Relating this to our step into the 5th year depicts the fact that from the day of its inception, Windchimes Communications worked on strengthening its foundation by evolving with fantastic strategies, ideas & concepts. And therefore, now it stands strongly in the Social Media World as one of the top social media agencies.

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Team Windchimes

While we rejoice this time of the year, we send out greetings and a big thank you to all for being with us, every step of the way. It wouldn’t have been possible without you! We look forward to your continuing support in times to come.

The Significance of Facebook Brand Fans

Monday, September 16th, 2013

imageWell, there is no set idea to place a value on a single Facebook Fan. It totally depends; as all fans differ in their worth and the way a brand builds engagement on the page determines the potency of a fan. There are different categories that help in analyzing the effectiveness of a fan, who basically turn out to be either influencers, purchasers or the engaged ones. The value (in actual terms) of a brand’s fan base totally depends on how much that brand cares about its customers and followers. Therefore, one must consistently analyze how ‘FAN’tastic is their brand on social media.

When we are talking about Facebook Fans, one most important fact is that all fans are not equal and also that every brand should not turn to Facebook to acquire their business. For brand marketers, who plan to invest into the social media strategy for their brands, analysis of their return on investment and value of a fan is essential.

There are a set of equations we need to highlight when going further with analyzing the value of a fan.

Firstly, the value of Facebook fan depends mostly on your objectives in turn sustained by significant resources to help your brand page gain traction.
The cost of acquisition of a fan is not something on which the value of a fan is based upon. Infact, how clearly you align the value of the brand with the fan’s values determines the same.
Right content delivered by your brand page at the right time will foster amazing engagement.
Finally, be stable, consistent and regular in terms of building engagement with fans. This will help you extract the best value out of a fan over time.

imageTherefore, the value that one can put on a Fan will depend on a brand’s objectives, the context and the willingness to build engagement on a long term basis.
Well, brand marketers need to stop and analyse the objective of the same. This helps them generate awareness of themselves and their brand services. Brand marketers need to keep a tap of how much value, sales, awareness & loyalty gets generated as a result of increasing their brand’s Facebook community or fans.


Source: the Myndset, Yopps, Brand Talking

Are you thinking about the best ways to get Facebook Fans? Here are some:

  • · Turn fans into friends
  • · Re-post their content; give them a shout out for their work
  • · Take fans behind the scenes
  • · Don’t just post and leave, return and follow up, update them
  • · If you got a news fans can use it, share it
  • · Get input from them, post a link to your story and ask a question
  • · Listen – let your fans guide you to great stories

Facebook Brand Fans are more likely to be the users of that brand; spend more than non-fans, are loyal, and recommend your brand. In order to determine & understand the credibility and value of a Facebook fan there are certain things that need to be done.

One can do this by:

  • · Measuring the rise in unaided awareness
  • · Recommendations received
  • · Frequency of purchase
  • · Customer service cost savings
  • · Clicks, lead generation
  • · Lifetime customer value

· Coupon redemptions etc. as a result of exposure to and interaction resulted from regular posts/content on brand’s Facebook page.

imageFacebook fans indeed hold a great value from the strategic perspective of a brand. They are undoubtedly as important as the economic goals too. Brand marketers therefore, need to focus on analyzing the fact that are the actions in the right direction in terms of driving fans or target to the brand page. Finally, what matters in measuring the value, is quality. Yes, Quality does matter- quality of the fans, quality of brand engagement with the fans, quality of conversion & attribution.

 

Check out this statistical report of Fans telling what has motivated them to like a company, brand, or association on Facebook is as shown below:

image  image
Source:
www.inventhelp.com

Click here to check a report on how the ‘Average Value of a Facebook Brand Fan Increases 28%’ recently!

The ROI will bear amazing results when the brand focuses on providing long term value to its fans and build deeper engagement levels with them. This can somewhere in near future raise the cost of acquisition and at the same time retention of fans on Facebook. But compared to the value a brand will acquire, it’s more like a reward for the brand. What do you think the brands need to do? Is it just creating a value added experience for Facebook fans or something more? Do share in your thoughts.