While medical marketing is something which needs to follow a lot of guidelines and regulations, health awareness and patient engagement are possible areas where social media can be employed. With exploding usage of social media, a time where your doctor’s twitter handle is part of your emergency kit is not far away.

A real case in point being that of a simple tweet from a user suffering a heart attack that led to hundreds of tweeter responding to it and guiding him on how to stabilize himself before paramedics could reach him. With unlimited resource available on the internet, help can be only a tweet away.

So the timeline for brands is finally here. After months of speculation about what all will it bring with it, we now know that the platform is all set to undergo another major shift in communication pattern. Emphasis will now be on visual creative and storytelling. We analyze the changes that the platform will see in this article.

Getting Covered

The most noticeable change that anyone would see is the huge space that is going to be available right on top of the page to put up a cover photo. The size of the cover photo is 810×350 pixels. In a way, this is the largest available space that Facebook has ever given a brand to reach out to their audience.

Aviation industry has always looked at doing things in their marketing plan that can match the service quality that they offer in their flights. With increasing cost of advertising and marketing, innovating in these areas would only add to the ever increasing cost of the industry. Social Media, hence, has emerged as a very feasible platform for the industry.

Getting your routes right

Social Media engagement has allowed airlines to create awareness about their flight route. Effective planning has not only made the brand come out with better recall but also enabled an increased awareness of its network.

This is 21^st century. Here, we pin our interests and how? Pinterest, one of the fastest growing social networking platforms in the recent times, boasts of acquiring close to 12 million unique users in a little over a month and is already creating shockwaves across the web.

Touted to be one of the hottest start ups, Pinterest that came into being in March 2010 has lots in its arsenal to be claiming so. As Wikipedia puts it across, ‘Pinterest is vision board -styled social photo sharing website and app where users can create and manage theme-based image collections.’

Over the past few months, the netizens have been irked about various developments surrounding the much talked about Anti piracy acts and censorship debate. Leading the pack are PIPA and SOPA. Various other issues have also cropped up on similar lines. Concerns pertaining to censorship of social media in India being one of them. For the ease of understanding let’s break them down and do a quick recap on what has been causing the stir in the cyber space.