Archive for the ‘Social Media Research’ Category

How your Personal Branding on Social Media Affects your Recruitment Possibilities

clip_image002If you are still under impression that only your resume and technical & communication skills are considered while recruitments, you need to revise your assumptions, especially if you are a job seeker and active on various social media platforms. Your social media activities have a major impact on your recruitment possibilities. Gone are the days when potential recruiters would just study your resume, talk to your recommenders, test your technical skills, ...

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11
Sep
2015

Impact & Use of Vine by Various Industries

imageIn our last blog that you came across, we had shared an Infographic on how brands are using Vine. As mentioned earlier, Vine, since its origin has exploded to millions of users followed by brands which have started to take notice too. Well, so we are here again with the next set of cool implications of this much popular app. When it comes to branded Vines, a Viner has to come up with something what we call unique, original, different, playful and passionate. So a little guidance, few tips, methods and ...

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15
Mar
2014

Social Media for Crisis Management

imageWhen told about social media, most brands only think about using it for business and as a part of their marketing strategy. Though in the recent past, some brands have started using it as an essential tool to reach out to their fans and offer customer service. What’s most important is that in any case of crisis or an emergency, social media can turn out to be a great tool for managing the crisis. When we talk about crisis, it can be anything ...

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1
Nov
2013

Facebook Contests, Deals & Events on for Engagement

facebook-fan-engagement1One of the best ways to keep the interest of your customers in your Facebook page is through contests, events or deals. We all know that the most common and attractive word that attracts people these days is ‘Free’. Yes, and the more engaged your people are, the more they will keep coming back to you. There are a lot of ways to increase fan engagement for your brand, but where Facebook contests are concerned, these have been a ...

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2
Sep
2013

Brands Personalize With YouTube Customization

272-new-youtube-icons-previewThe explosions in the video content strategies have occurred because of the ever growing YouTube channel which is now the second largest search engine. Adding to this YouTube receives billions of views every month which is indeed the great potential for brands to be active on this medium. Not just upload the video, but brands can actually connect with their target audience on a global level. One cannot miss thinking about a custom YouTube channel! Before we move on, let ...

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16
Aug
2013

QR Codes: Potential Social Media Trend

imageQR Codes, also popularly known as quick response codes have come up as an essential marketing trend in these few years. These square designs have been found popping almost everywhere, be it magazines, in stores, direct mail pieces etc. to name a few. QR Codes are computer generated images that help customers to directly connect with websites or online platforms without typing a URL. These codes can be easily scanned with Smartphones directing the users to the online content. The QR Code trend is catching up ...

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1
Mar
2013

Social Reinforcements For Trade Fairs

Social-Media-Tips-for-Trade-Shows1When it comes to trade fairs and/or exhibitions, employing a sturdy social media strategy ensures that the on-ground face-to-face efforts by an organisation goes down smoothly and reflects a desirable quantifiable output. In spite of the proliferation of social media into almost all aspects of business, there are still places like trade shows (a place where the brand comes alive in the physical world for user/customer experience) which leaves an enormous scope for social media to jump right in and ...

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15
Nov
2012