Archive for the ‘Online Videos’ Category

Television Commercials or Ads on YouTube-What do you choose?

Are brands relying more on YouTube for their advertisements than stereotyped television commercials for their branding? clip_image002[6]When was the last time you watched a television commercial without cursing the show you are watching for making you go through it? Cannot recall? We guessed so. Now, let’s take YouTube. For short videos on YouTube, it is easier to anticipate when exactly an ad is getting over and whether or ...

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4
Aug
2015

Mobile Marketing: The Next Big Thing to Capitalize On!

imageAs the days are passing by, more and more innovations are happening. And these innovations bring along, an array of opportunities for all the mediums that brands can integrate into their marketing strategy. Among these, one of the most evolving mediums now is ‘Mobile’. Most of you would agree on this as Mobile advertising now, is not only considered as the second screen by most brand evangelists, but is also being looked upon for capitalization. As mentioned earlier, mobile is one of the fastest growing platforms for commerce and keeps the consumers ...

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2
Sep
2014

Brands Personalize With YouTube Customization

272-new-youtube-icons-previewThe explosions in the video content strategies have occurred because of the ever growing YouTube channel which is now the second largest search engine. Adding to this YouTube receives billions of views every month which is indeed the great potential for brands to be active on this medium. Not just upload the video, but brands can actually connect with their target audience on a global level. One cannot miss thinking about a custom YouTube channel! Before we move on, let ...

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16
Aug
2013

Box of Surprises

World’s largest video sharing site and the second largest search engine, YouTube, launched its Hindi movie sharing site, YouTube Box Office where movie buffs can watch premium Hindi super hits every month, without having to pay anything. The service was launched with the surprise hit of last year, "Band Baaja Baaraat." Box Office Click on the Image to play the video Now Showing YouTube Box Office allows Indian viewers to watch the new and popular Bollywood movies in full HD (1080p) for free, and all you need is a decent ...

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15
Jun
2011

Getting the best out of your online video

I love YouTube. I think it is a brilliant concept and has given an avenue for self expression like no other. A random search on YouTube will reveal videos ranging from the truly useful to the sincerely bizarre. Some of my all time fave videos on YouTube include Where is Matt, everything from Common Craft and Bridal Skincare (what can I say… I am partial!). Infact Where is Matt with hits to the tune of 20,057,638, has got so big that Visa used it for their traditional TV campaign! Three cheers to the power of online video… In India too one ...

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6
Apr
2009

Social Media Reinventing itself in 2009

I am sure you must have read my first five predictions on the socio-economic changes that the world will see with use of social media. The next set of five predictions that I have written are  relevant in the realm of social media medium per se. First time use of social media through Mobile: Majority of people world over will surf the Internet and social media for the first time in their lives using mobile phones. Mobile phone penetration is increasing rapidly in most countries and along with the its value added features like streaming. In India, close to 10 million subscribers ...

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22
Dec
2008

Indian Case Study of online Videos: Kaya Skin Clinic

In one of our earlier blog post, we had explained the use of online videos for the brand. The post explained the distinct benefits this medium provides for each brand. We shall illustrate that with a case study of an Indian Client – Kaya Skin Clinic. Indian Case Study: Kaya Skin Clinic offers specialized and customized skin solutions (products & Services) to its consumers. They were pioneers in their field as they introduced scientific approach towards skin care treatments. Today, Kaya skin clinics are present all across India and in key Middle East markets. One of their service offerings is Kaya Bridal. We ...

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3
Dec
2008